How to promote the brand marketing of daily chemicals?

"In the eyes of many people, Internet companies such as Xiaomi, Diaoye Beef brisket and Huang Ji Pancake have become well-known brands, and low-cost and effective social marketing methods have played a great role." But in fact: "The rise of social media has indeed given enterprises more channels for self-exposure and marketing. Social media seems to reduce the marketing cost of enterprises. In fact, the total cost has not decreased, and may even be higher than the original. "

Since the emergence of social media platform, social marketing has been welcomed by the majority of daily chemical brands with relatively low investment and accurate customer base. In addition, there are major social platforms, which are important carriers of various "precise" marketing methods.

Among them, when it comes to social marketing, which is considered to be one of the most "accurate" marketing methods, Durex, the next-door industry, is mentioned the most. Although they play social marketing smoothly, there is no shortage of "experts" in our daily chemical industry. All kinds of social platforms are the "battleground for military strategists" of daily chemical brands, and various ways of playing emerge one after another:

The P&G brand is soft and "rap and sing" on the WeChat platform. After adding the official WeChat account as a friend, enter the chat mode, and you can have a real person to talk to WeChat, not only chatting, but also singing;

The big-name L 'Oré al is no longer indifferent in social marketing, and launched Q &；; A close friend meeting, combined with the hot demand of users, will launch a set of Q&A+product solutions in each issue, and users can ask skin questions at any time on WeChat;

……

The above various ways of playing, plus standard items such as lottery and gift giving, have formed a good interaction with consumers. Through communication and entertainment, we can grasp users' psychological needs, gain users' recognition of products, and form high loyalty. It seems that social marketing and its "accurate" passenger flow show that this is a magic weapon for daily chemical communication. Therefore, social marketing has become synonymous with "precision marketing" to a certain extent.