Traditional Culture Encyclopedia - Traditional culture - Is Taobao Tmall a traditional e-commerce?
Is Taobao Tmall a traditional e-commerce?
Taobao is a single C2C online market e-commerce model in the initial stage of construction. With the expansion of Taobao's scale and the increase of users, it has become a comprehensive retail business circle including C2C, group purchase, distribution, auction and other e-commerce modes.
Taobao has become one of the global e-commerce trading platforms, which was founded by Alibaba Group on May 6, 2003. On June 6, 20 1 1, Taobao was split into three independent companies, namely platform-based B2C e-commerce service provider (Tmall) Taobao and one-stop shopping search engine Taobao.
Extended data:
2065438+On March 6, 2009, Alibaba announced that while maintaining the independent development of Taobao and Tmall, it would open up two major consumption scenarios of Taobao and Tmall, realize the hierarchical operation of consumers and platform merchants, and meet the needs of different consumers.
Accordingly, Alibaba will adjust its organizational structure: Fan Jiang, president of Taobao, will also serve as president of Tmall; Jing Jie, the former president of Tmall, will serve as the assistant to Zhang Yong, CEO of Alibaba, and become the secretary-general of Alibaba's digital economy enterprise service system, focusing on helping enterprises complete digital transformation.
Baidu encyclopedia-Taobao. com
Baidu Encyclopedia-Tmall
Baidu encyclopedia-Alibaba
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