What are the characteristics of marketing?

The basic characteristics of consumer marketing are as follows

1. Non-profit. Consumers buy goods in order to obtain some kind of use value, to solve the needs of their own life consumption, rather than for profit to resell.

2. Non-professional. Consumers often lack professional knowledge of commodities and market knowledge, consumers in the purchase of goods are easily affected by the merchants and manufacturers of publicity, service attitude and quality of goods.

3. Hierarchy. Due to the different income levels of consumers, the social class is also different, so consumer demand will show a certain hierarchy.

4. Substitutability. Except for a few irreplaceable goods in the consumer market, most of the goods can find interchangeable use of goods and substitutes, so the goods in the consumer market have a strong substitutability.

5. Extensive. Consumer market is not only a large number of buyers and wide geographical distribution, from domestic to foreign, from urban to rural, consumers are everywhere.

6. Popularity. Consumer demand is not only affected by the internal factors of consumers, but also by fashion, environment, values and other external factors, the times of different consumer demand is also different, so the consumer market goods have a certain popularity.