What are the social e-commerce platforms?

Micro-selection, prosperity optimization, striving for a beautiful home, Gome, first purchase. With the improvement of people's living standards, the concept of consumption has gradually escalated, and they are more inclined to use innovative and quality-assured social e-commerce platforms.

1. Micro-election: Micro-election is an e-commerce service platform under the joint venture established by JD.COM and Midea Group. Relying on WeChat, we are committed to the new ecology of WeChat social e-commerce and are committed to helping businesses achieve decentralized operations. Stationed categories: food and beverage, education and training, life service, leisure and entertainment, fresh fruit, etc.

2. Prosperity Optimization: Prosperity Optimization is an e-commerce platform under Furong Sheng Xing, a national chain convenience supermarket. It adopts the mode of "online pre-sale+self-delivery by stores" and relies on community convenience supermarkets to solve the demand for all kinds of selected goods with fresh fruits as the core for community family consumers through pre-sale.

3. Pinjiajia: Pinjiajia is a one-stop shopping social mall, which uses marketing means and social gameplay to stimulate users to share fission at multiple levels, realize business drainage and user transformation, and the main consumer groups are young and middle-aged. Based on the model of WeChat social ecosystem, Pinjiajia regularly carries out preferential activities with high conversion rate.

4. Gome Store: Meidian is a social shopping platform for life consumption with the group purchase model as the core, and operates department stores, fresh food, snacks, beauty cosmetics, maternal and child, electrical appliances and other commodities. Meidian relies on Gome's powerful supply chain system to directly cooperate with brand merchants, and merchants directly deliver goods.

5. First purchase: As a comprehensive e-commerce platform, first purchase advocates the business philosophy of "making shopping more valuable". Categories cover digital electronics, home life, shoes and bags, cosmetics, outdoor travel and so on. In particular, the brand-new model of "low-cost shopping takes the lead" is deeply loved by consumers.