Characteristics and quantity of homestays in Old Town of Lijiang

There are about 600 theme cultural homestays in Lijiang, mainly distributed in Dayan Ancient Town, Shuhe Ancient Town and Baisha Ancient Town in Lijiang. Most homestays are self-operated, and there are also leasing operations. In recent years, due to the simple scale and uncomplicated business model of most homestays, the most important thing is to meet the needs of modern people and have strong market prospects. As a famous tourist city in China, Lijiang's homestay industry is naturally unstoppable. Take B&B in Dayan Ancient Town of Lijiang as an example. Each B&B has about 8 rooms, and the accommodation price will change with the peak and trough of tourism. At the peak, the price is even three times as high as usual. However, the occupancy rate is still above 60%, and it is hard to find a room on holidays. The survey report from the big fish self-help tour shows that 47% users accept the price of 250 ~ 500 yuan/night, 25% users choose 500 ~ 1000 yuan/night, and only a few choose 1000 yuan/night or more. From this perspective, operating a boutique and high-quality homestay has considerable profits.