What's the difference between target market and market positioning?

First of all, the target audience is different

1, market segmentation faces all customers in the market, and there is no single pertinence.

2. The target market is aimed at the classified enterprise intention customers.

3. Market positioning is aimed at the potential target customers selected by the enterprise.

Second, the implementation purpose is different.

1. The purpose of market segmentation is to analyze and find the intended customers of enterprises.

2. The purpose of choosing the target market is to determine the main business and customers of the enterprise.

3. The purpose of market positioning is to design marketing strategies and brands that are in line with customers.

Extended data

The role of market segmentation

1, which is conducive to exploring market opportunities and opening up new markets.

Through market segmentation, enterprises can analyze and compare the purchasing potential, satisfaction and competition degree of each market segment, and explore market opportunities that are beneficial to enterprises, so that enterprises can make production and relocation sales decisions or formulate new product development plans in time according to their own production and technical conditions, so as to better meet the market demand.

2. It is beneficial to concentrate manpower and material resources into the target market.

The resources, manpower, material resources and funds of any enterprise are limited. By subdividing the market and choosing the appropriate target market, enterprises can concentrate people, money, materials and resources to gain advantages in the local market and then occupy their own target market.

3. It is beneficial for enterprises to improve economic benefits.

After market segmentation, enterprises can face their own target market and produce marketable products, which can not only meet market demand, but also increase income; Marketable products can accelerate the circulation of goods, increase the production batch, reduce the production and sales costs of enterprises, improve the labor proficiency of production workers, improve the quality of products and comprehensively improve the economic benefits of enterprises.

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