Corporate culture of Starbucks

Starbucks' corporate culture: inspire and cultivate humanistic spirit-everyone, every cup, every community. Focusing on Starbucks' partners, coffee and customers, we strive to practice the following values:

Create a warm culture with a sense of belonging, accept and welcome everyone. Challenge the status quo with positive actions, break the stereotypes, and realize the * * * growth of the company and its partners in an innovative way. At every moment of contact with each other, Starbucks is dedicated, honest and respectful.

For everything, Starbucks tries its best and dares to take responsibility. From a humanistic point of view, Starbucks pursues outstanding performance.

Since 1999 entered China, Starbucks has been committed to developing into a unique company: while inheriting the classic coffee culture, it cares for its partners, provides customers with the Tibak experience, and contributes to the prosperity of its community. Starbucks has opened more than 4,800 stores in more than 200 cities in Chinese mainland, and has more than 58,000 Starbucks partners.

Advantages of Starbucks:

The advantage of Starbucks is that it can find opportunities, and sometimes it even violates retail laws. Starbucks' unconventional thinking ability is the characteristic of other small growth enterprises. This is reflected in Starbucks' real estate development model, which has become a legend.

It never follows the golden rule of retail when choosing the location of each branch, not only paying attention to population, transportation, competitor's location and even the interval between branches; Instead, it will open stores in selected areas and Starbucks branches in various places. Traditional retail thinking opposes centralized distribution of four branches, because it will reduce the sales of existing branches.

Starbucks violates the convention and pursues centralized distribution to increase total sales and market share. Although this practice is risky, it has already seen results: the carpet bombing mode of opening a store has enabled it to quickly gain market advantages. This strategy also reduces the supply and management costs of each branch. The huge scale of the company can resolve the impact of the opening of new stores on the sales of other branches.