13 What are the marketing methods?

SEO and PPC are two marketing methods.

SEO is search engine optimization. By optimizing the website structure (internal link structure, physical structure and logical structure), high-quality website theme content and rich and valuable external links, the website is more friendly to users and search engines.

PPC refers to the purchase of advertising space on the search results page to achieve marketing purposes. Major search engines have launched their own advertising systems, but in different forms. The advantage of search engine advertising is relevance. Because advertisements only appear on related search results or related topic web pages, search engine advertisements are more effective than traditional advertisements and have higher customer conversion rate.

The second is email marketing.

E-mail marketing is to provide users with industry and product information through subscription, and establish trust and trust relationship with users. Most companies and websites use email marketing. After all, mail has become one of the basic application services of the Internet.

The third is instant messaging marketing.

As the name implies, it is a marketing method that uses instant chat tools on the network to promote publicity. Brand building, abnormal marketing possible traffic, but users not only do not recognize your brand name, but even pull your brand name into the blacklist; Therefore, an effective marketing strategy requires us to consider providing users with valuable personal information.

The fourth is viral marketing.

Viral marketing does not use viruses and rogue plug-ins to promote, but guides users to actively promote through a reasonable and effective integral system, which is a marketing model based on users' intentions.

Fifth, BBS marketing.

I don't need to explain in detail. I think this application is very common, especially for individual webmasters. Most of them leave links to their own websites while pouring water into portal forums, which can bring hundreds of IPS every day. Of course, for enterprises, BBS marketing is more professional and refined.

The sixth is blog marketing.

Blog marketing is the establishment of enterprise blogs for the communication between enterprises and users and the expression of corporate culture. The content of general enterprise blogs is industry comments, work feelings, mood essays, professional skills and so on. Let users trust the enterprise more and deepen the brand influence.

Blog marketing can be achieved by enterprises setting up their own blogs or by third-party BSP. Enterprises can communicate through blogs, so as to enhance customer relations and improve business activities.

The other is to use blogs (people) for marketing, which has always been a hot topic in the blogosphere. The interests of Mr Xu and Sina Blog are imminent. KESO's blog advertisement, He Xin's blog advertising alliance and Rising's blog evaluation activities recently are the mainstream and direction of customer marketing.

Blog marketing has the characteristics of low cost, popularization, close to popularization and freshness. Blog marketing will often form everyone's talk and achieve good secondary communication effect. There are many successful cases abroad, but few in China.

Seventh, podcast marketing.

Broadcast client marketing is to promote and publicize the brand by implanting advertisements in widely disseminated personalized videos or collecting creative advertisements on broadcast client websites. For example, some time ago, Pepsi created an advertising creative solicitation activity, and I created the most popular video playback client website abroad (video carnival for global netizens). Well-known companies extend the brand concept by releasing creative video advertisements, which is a deepening brand effect.

Eighth, RSS marketing.

RSS marketing is a relatively immature marketing method, even in developed countries like the United States, there are still a large number of users who know nothing about it. Most people who use RSS are mainly in the Internet industry, mainly subscribing to logs and information, and users are less likely to subscribe to advertising information.

Nine is SN marketing.

SN:SocialNetwork, that is, social network, is one of the characteristics of Internet web2.0. SN marketing is a self-expanding marketing strategy based on circle, network and six dimensions, that is, the concept of circle and club with clear theme. Generally, the member recommendation mechanism is the main form, which provides the possibility for accurate marketing and actual sales conversion rate preference. For example, GOOGLEGMAIL uses a recommendation mechanism, and only when someone sends you an invitation can you have a chance to experience GMAIL. At the same time, when you own GMAIL, you can send invitations to others, and users can expand their social networks through the invitation mechanism. At the same time, GOOGMAIL has achieved brand transmission through the continuous transmission and association of people. This can also be said to be the sublimation of viral marketing, which plays a strong role in users' recognition of product brands.

Ten is creative advertising marketing.

Creative advertising marketing, perhaps you will be inspired by some, corporate creative advertising can deepen brand influence and brand building. Grid website, I have money for this pure creative advertisement.

XI。 Marketing based on knowledge.

Twelve. Event marketing.

Event marketing can be said to be hype, it can be said to be a valuable news point, and it can also be a way to suddenly practice hype inside and outside the platform to enhance its influence.

Thirteen, word-of-mouth marketing.

Although word-of-mouth marketing is not in the 2.0 era, it is more obvious and important in the 2.0 era.

Second, what are the marketing models?

One to one marketing.

One-to-one marketing mainly belongs to integrated marketing mode.

Nowadays, most businesses are pursuing superficial one-on-one, and it is one thing to teach a salesperson to be warm and thoughtful. As for really mastering how to identify, track and deal with customers, so as to tailor products or services, that is really another matter.

The core idea of one-to-one marketing is to take customer share as the center, communicate with customers and customize.

Experience marketing.

From a macro point of view, the arrival of experience economy is due to the high wealth, civilization and development of society. For those who have just had enough food and clothing or barely reached a well-off life, experience is just a luxury. Secondly, from the microscopic point of view, the rise of experiential marketing is because enterprises do very well in the quality and function of products and services, thus diluting the characteristics and interests of customers and pursuing higher-level characteristics and interests, that is, experience.

Global local marketing.

It belongs to the marketing model.

Global marketing refers to the adoption of a unified and standardized marketing strategy on a global scale, which is based on the similarity of national markets and has the advantage of economies of scale. Local marketing refers to the different needs of the local market. You can make your own marketing strategy according to the different needs of local markets and use it under the premise of great differences in each market. Its advantage is good marketing effect, but high cost.

Relationship marketing.

Relationship marketing regards marketing activities as a communication process between enterprises and consumers, suppliers, distributors, competitors, government agencies and other public, and the core of enterprise marketing activities is to establish and develop good relations with these public.

Deep marketing.

Deep marketing is a brand-new, interactive and more humanized marketing model and concept, from caring for people's explicit needs to caring for people's implicit needs. It requires customers to participate in the marketing management of enterprises, provide unlimited care for customers, establish long-term cooperative partnership with customers, and make their own product brands have the effect of moistening things and keeping customers' long-term brand loyalty through a lot of humanized communication. The color of emphasizing humanistic care is reflected in the whole process from product design to product sales, and even in all stages of product life cycle.

Network marketing.

The essence of network marketing is the operation of business information. Business information can be divided into three elements: commodity information, transaction information and sensory information. In fact, any business communication contains these three kinds of information. Internet-based marketing method is to formulate different information operation strategies according to different stages of enterprise operation, and realize marketing design and operation mainly through network.

The third is marketing strategy.

Discover, analyze and evaluate market opportunities.

By market opportunity, we mean the unmet or unsatisfied demand in the market.