The present situation of localized e-commerce

In the cold winter of e-commerce, major e-commerce companies need to innovate e-commerce models. The localized e-commerce model is one of the trends of e-commerce development in the future. All major e-commerce companies are staring at this huge delicious cake and want to taste the sweetness. Some e-commerce companies have started their looting actions, such as: local group buying in group buying, local life in Taobao, and local portals around Baidu.

Localized e-commerce is being cherished and seized by major e-commerce companies. Although these large-scale e-commerce enterprises are very strong, local forums and portals with local characteristics have more e-commerce potential. These websites have long occupied places, enjoyed local advantages and had a deep understanding of local characteristics. These conditions give them capital to compete with large e-commerce companies. However, due to the influence of funds, positioning, team and other factors, it is very difficult for local forums and portals to realize e-commerce.

It is estimated that in 20 15 years, the size of China O2O market will reach 4188.5 billion yuan. In the future, some insiders predict that local life O2O will be the next billion-dollar market, and it is the only field that can produce super e-commerce on the market at present.

abstract

E-commerce localization will be a huge and complex ecosystem construction, which is not the competition between Baidu map and Taobao life, nor the competition between comment websites and group buying websites, nor can WeChat 5.0 replace it. As the basic support platform for e-commerce localization, Tongcheng Shopping will play a decisive role in the construction of localization ecosystem!