Briefly explain the difference between traditional and new business?

The difference between the two kinds is:

1, the starting point of enterprise marketing activities are different. The traditional marketing concept refers to the concept of production, product concept and sales concept, is to the enterprise itself as the starting point, the modern marketing concept of enterprise to consumer demand as the starting point;

2. enterprise marketing activities in different ways and means. The old concept of the enterprise mainly with a variety of promotional methods of vertebrae sales made of products, the new concept is from the consumer demand, the use of the overall marketing mix strategy, to occupy the target market;

3. The focus of the marketing activities of the different points of view. The old concept of the enterprise's short-sightedness, favoring the profit and loss of each or short-term transactions and the size of the profit, while the new concept of the enterprise in addition to consider the reality of consumer needs, but also consider the needs of potential consumers, in order to meet the needs of consumers, in line with the long-term interests of the community at the same time, in order to seek the long-term profits of the enterprise.

Marketing Ideology

Marketing Starting Point

Marketing Strategy

Marketing Objectives

Traditional Perspectives

Production Ideology

Existing Products

Increase Production or Improve Product Quality

Make Profit by Increasing Output and Reducing Costs

Product Idea

Existing products

Producing high quality products and continuously improving them

Producing high quality products to expand sales and make profits

Marketing concept

Existing products

Improving the quality of the products or making efforts to promote them

Expanding sales through promotion and making profits

Modern viewpoint

Marketing concept

Consumer Needs

Marketing Mix (4P's)

Profit by meeting market needs

Social Marketing Concepts

Consumer Needs and Public Interests of Society

Aligning with Social Interests Marketing Mix (4P's)

Social Marketing Concepts

Consumer Needs and Public Interests of Society

Alignment with Social Interests Marketing Mix (4P's)

To achieve long-term benefits by meeting market needs and promoting social interests

Ecological marketing concept

Consumer needs and environmental harmonization

The marketing mix in harmony with the environment (4P's)

To achieve long-term benefits by meeting market needs and preserving the environment to achieve long-term benefits

Greater Marketing Concepts

Creating the external environment and market requirements of a company

Marketing Mix (6P's)

Profiting from meeting the needs of a specific market