How does the factory do foreign trade business? Who is the client? How can we find these customers?

Doing foreign trade is how to tap customers. Generally speaking, it is divided into online and offline promotion methods.

Online publicity refers to:

1. SEO of the website itself.

Establish your own foreign trade English website, and the SEO of the website itself needs to be configured by the company's website builders. As far as possible, it can be included by major search engines.

2. Q&A community and forum are combined.

There are many people looking for answers online. People who have demand for the company's products will make inquiries on the corresponding specialized industry websites and post directly to solve problems, which can bring direct website traffic. This requires searching the corresponding domestic industry forums in key markets.

3. News and soft text promotion.

Most domestic and foreign traders rarely update news and soft articles on English websites. My suggestion is to update product news and soft articles on social media for marketing. Every social media has its own home page.

4. Mail marketing.

At present, because B2C is not directly registered, the only way to get potential customer service is through website search. On the other hand, you need to send new product update information to old customers by email.

5. paid search engine (SEM).

Paid search engine is an inevitable way for any company that needs network marketing to promote the Internet. Control the cost by selecting a large number of long tail words and a small number of popular keywords. This needs a special budget to do.

6. Social media.

Due to the characteristics of this product, publishing product updates on websites such as Facebook and Twitter is more about strengthening the relationship with old customers through mutual powder.

7. Become a member through a third-party e-commerce platform and promote your products.

The domestic B2B leader is Alibaba, and many domestic manufacturers have become members on it, so enterprises that enter the competition should have products with good cost performance.

Offline propaganda means:

The development of Internet has brought many new marketing methods. Online sales can reduce the corresponding marketing costs, but as a traditional enterprise, exhibitions are still an indispensable part. For big buyers, they are more willing to make field trips, and then choose the products with the best cost performance and determine the contract details. You need to choose the most professional exhibition every year and attend it once every six months. Participate at least once a year.