How to make a company promotional video

Company promotional video production includes the company to determine the type of their own business promotional video, ready to refer to the image with the material, write the need to focus on publicity of the text content and so on.

1, the company to determine the type of their own corporate video

Corporate video is summarized as a company video, institutional video, image video, promotional video, investment promotion video, product demonstration film, product introduction film, character feature films and other types, there are for the enterprise, for the institutions, for the product, for the image, for the character, for the video, for the video, for the video, for the video, for the video, for the video, for the video, for the video, for the video, for the video, for the video, for the video, for the video, for the video, for the video. For the image, for the character, but also in a certain period of time, with the use of specific activities, such as investment promotion film, exhibition promotion film and so on.

2, ready for reference with the image data

such as the use of previous material, shooting CD-ROMs, etc., on the shooting environment and equipment for cleaning and so on.

3, to write the need to focus on the publicity of the text

grasp the purpose of the enterprise, the basic concept of the enterprise to shoot promotional videos, their own creative promotional video simple planning program, to provide the company's corporate philosophy, corporate image, corporate products and other information.

Production of promotional video notes

1, to ensure the relevance of the material

Generally corporate promotional video production team needs the appropriate sequence of materials, the designer will be edited according to the content and requirements, there is no reference, there is no production ideas, there is no production of materials can not be produced, and even the production of promotional videos need to bring OUT word post and ensure the relevance of the material. According to the company's promotional materials, irrelevant materials will not only increase the difficulty of the designer's design, but also will be difficult to ensure that the results in the future.

2, talk about the details of the price

The price determinants that dominate the business promo include the type, grade and accuracy of the promo, the overall length and specific content, the end of the film, the grade, the subtitle requirements and other factors. Before production, the film should first give the price basis, the actual price is determined by the difficulty and quantity of content, so you should have a clear grasp of the price details in order to avoid unnecessary disputes.

3, style

Corporate promotional films are made for customized services, each producer's requirements are different, there must be a clear idea and a clear theme in order to make the film in the future in line with their own ideas. If the client does not have a reference sample, they can explain to the producer what the video will be used for and the style required to ensure that the promo is second to none.