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Lantern Festival Supermarket Marketing Activity Program Daquan

Lantern Festival Supermarket Marketing Activities Program Complete 7

The Lantern Festival festival and festivals and activities, is with the development of history and prolonged, expanded. About the Lantern Festival Supermarket Marketing Activity Program Daquan what should be written? Below I bring you the Lantern Festival supermarket marketing activities program book, I hope you like it!

The Lantern Festival supermarket marketing campaign program a complete selection of 1

First, the background of the event

Every year on the first day of the first month of the lunar calendar, the Spring Festival has just passed, ushered in is the traditional Chinese festival - the Lantern Festival. The fifteenth day of the first month is the first full moon of the year, but also the beginning of the year, the night of the earth back to spring, people celebrate this, but also to celebrate the continuation of the New Year, which eat dumplings, lanterns, riddles, etc. are the Lantern Festival several important folk customs.

With more and more enterprises to enter the market of soup dumplings, "Si Nian", "Wu Feng", "San Quan", "Dragon Phoenix", "Dragon Phoenix", "Dragon Phoenix", "Dragon Phoenix", "Dragon Phoenix", "Dragon Phoenix", "Dragon Phoenix", "Dragon Phoenix", "Dragon Phoenix", "Dragon Phoenix" and "Dragon Phoenix". "," Guan Sheng Yuan "and so on several major brands are also increasingly fierce competition among each other, so far, the competition has almost entered into the incandescent state, improve sales almost become a problem for each of their enterprises, each enterprise in order to improve their sales and capture profits, are trying to find ways to their own In order to increase their sales and capture profits, every business is trying to find ways to make various kinds of sales on their soup dumplings. Therefore, how to do a good job of promotional activities before the Lantern Festival, to improve the sales and market share of the three full dumplings, consolidate the market position, enhance the visibility of the three full brand is of great significance.

Second, the objectives of the campaign

The promotion will be carried out between February 20 and 24, 20__, mainly through a series of publicity and promotional activities to improve the visibility and reputation of Sanquan Foods, to expand the influence and scope of the Sanquan dumplings, to promote the "Sanquan Ling Dumplings", "Sanquan New Pie Dumplings", "Fruit Love Fruit Dumplings" three series of dumplings during the Lantern Festival terminal market sales and group purchasing sales, to increase the sales of dumplings.

(a) Sales target

Let more consumers understand and know Sanquan's multi-flavor dumplings, let consumers recognize the characteristics of Sanquan dumplings in the shortest possible time, and cultivate more consumers to buy Sanquan dumplings, to achieve 100,000 pounds of sales target in Hangzhou during the Lantern Festival.

(ii) Profit target

Through this promotion and publicity activities during the Lantern Festival, the sales of Sanquan dumplings will be enhanced to achieve a sales profit of 500,000 yuan during the Lantern Festival.

The promotion of the Sanquan dumplings to "Sanquan Ling dumplings", "three new pie dumplings", "fruit love fruit dumplings

Third, the activities of the program

(a) the early stage: advertising and promotional programs

Time: January 20__ from

Propaganda form and content:

1. network publicity: Youku, Qiyi, Sohu, LeTV and other major well-known network television

2. television and radio advertising: Hangzhou local television stations, local broadcasting

Release content: publicize the characteristics of Sanquan soup dumplings products to attract more customers.

3. Point-of-sale advertising: posters and other small advertisements in all the points of sale of Sanquan Foods, in large supermarkets to be clear and precise ads, preferably with a visual impact of the picture, to attract the attention of consumers. Food is different from ordinary household goods, through the stimulation of the picture, cause people to eat the desire.

The purpose of publicity: the use of a variety of media, the network, television and other all-round publicity to create momentum, so that the public have a certain knowledge and understanding of the three full dumplings, and produce a good sense of a certain desire to buy, and gradually cultivate the habit of eating dumplings for a long time for the work of the later to do a good job of paving the way.

(2) later: the activities of the promotional program

1. Activity 1

Time: February 20, 20__ to 24

Theme: *** degree of the Lantern Festival to enjoy the reunion, Sanquan dumplings along with you

Activity location: Hangzhou, the large supermarkets, shopping malls

Activity: free tasting and buy and give activities in the various large supermarkets, shopping malls, the content of the activities. Free tasting and buy and give away activities in large supermarkets and shopping malls, set up promotional platforms, bring the lively atmosphere of the Lantern Festival to the shopping malls and supermarkets, use promoters to drive the atmosphere on the scene, and give customers a fresh and unified image of the products on the scene. At the same time, by the promoter in the field of steaming different flavors of dumplings, consumers can taste according to preference, buy dumplings, and, promoters should actively promote the 23rd of the field with the family packaged dumplings activities, and sign up in advance.

During the promotional period, a purchase of 28 yuan can be given a spoon with three full corporate standards, a one-time purchase of 38 yuan can be given a soup bowl, a one-time purchase of 58 yuan can be given three full Ling 200 grams of complimentary dumplings a bag, the more you buy the more gifts.

The Lantern Festival supermarket marketing campaign program selected 2

After the Spring Festival, the customer consumption enthusiasm downward. Lantern Festival is the first festival after the Spring Festival, so make full use of the festival's lively, festive and reunion atmosphere to stimulate and induce customers to consume, rebound consumption enthusiasm, improve overall sales. Therefore, the corresponding activity planning is also essential. In addition, through a variety of innovative and effective promotional activities to consolidate the original customers, digging and cultivate new consumer groups, enhance the visibility and reputation of the supermarket.

First, the supermarket Lantern Festival promotional activities program theme:

Strong Lantern Festival, unforgettable night

Second, the supermarket Lantern Festival promotional activities program activities:

Activity 1, the strong Lantern Festival, a true love

Activity time: March 1 - March 4

Activity purpose: Attract popularity, increase sales, improve the visibility and reputation of the supermarket

Activities: Where in March 3 - March 5 to the supermarket shopping customers, with the day of the computer ticket to the gate to the free exchange of field production of the "love of the Lantern" a (three - five), limited to 500 copies per day.

Activity details: set up at the entrance to the supermarket site cooking snacks point, by a waiter specializing in services for the customers to provide snacks gifts.

Props: prepare a pot, disposable plastic bowls 5, a box of toothpicks (sponsored by the supplier)

Activity 2, joyful Lantern Festival, fun riddles

Activity time: March 1 - March 4

Activity content: every day in front of the supermarket every day to hang the riddles; where in the activities of the period of time to shop for customers, as long as the guess more than 1 riddle, as long as the riddle, the customer will be able to get the riddle. Guess more than 1 riddle, and written on a note paper, you can with the computer ticket and dm cut corner or note paper to the service center to receive a Lantern (worth 2 yuan), limited to 100 copies per day. Activity 3, supermarket love thick, shopping joy to send

Activity time: March 2 to March 5

Where in the event of a one-time purchase of 48 yuan of customers, with a computer ticket to the service center to receive a bag of dumplings (worth 3 yuan), limited to 300 copies per day; similarly, shopping for 88 yuan, with a computer ticket to the service center to receive a bag of dumplings (worth 5 yuan), limited to 100 copies per day. Limited to 100 copies. Shopping full of 108 yuan, with a computer ticket to the service center to receive rice (8 kg) a bag (worth 8 yuan), limited to 100 copies per day.

Note: The amount of the small ticket can not be added, each small ticket is limited to 1 copy.

The Lantern Festival Supermarket Marketing Programs Selected 3

Activity Time:

February 21 - February 23

Activity Purpose:

Attract popularity, increase sales, and improve the company's visibility and reputation

Activity Content:

All the activities that take place during the period of February 4 to February 23 are limited to 100 copies per day. > Where in February 4 - February 5 to the shopping mall customers, with the day of the computer ticket to the gate to the free exchange of field production of the "love of Lantern" a (three - five), limited to 500 copies sent each day.

Activity details:

In the supermarket set up at the entrance of the site cooking snacks point, by a waiter specializing in services for the customers to provide snacks gifts.

Props:

Preparation of a pot, disposable plastic bowls 5, 1 box of toothpicks (sponsored by the supplier)

Rules of the game and prize redemption:

1, must be by the person who will be the answer to the riddle on top of the riddle.

2, according to the number of the card to confirm before receiving caries

3, with a valid ID card (ID card, student ID card, driver's license, etc.) to register before receiving, each card is limited to 3 copies.

Inside and outside the store decoration plan:

1, Lantern Festival riddles will be printed riddles 8,000-10,000

2, across the road rainbow arch 1 (red-hot New Century, hot and lively to eat the Lantern Festival)

3, the riddles will be set up: riddles 10,000

4, the TV station, Meteorological Bureau advertising

5, cell phone text messages (county-wide users)

6, color leaflets 10,000 copies

7, hanging photo billboards: east of the first floor, the round door, the south door **** 3

8, supermarkets to decorate the atmosphere of the Lantern Festival

9, supermarkets to decorate the "Lantern Festival Food Street "

10, banners: ① Lantern Festival Lantern Riddles on the 15th of the first month of the Lantern Festival will have prizes for riddles to guess! Guess! Guess! ② Celebrate reunion and eat Lantern Festival open the door to see the gift to send red packets ③ New Year's Eve seven days of fun Lantern Festival is also happy ④ lively eat Lantern Festival red hot New Century ⑤ I accompany my parents to shop the New Century Prize Essay Contest (the beginning of the first six months of the beginning of the first month - the end of the first month of the twentieth)

11, the activities of the Kanban board: 2 large Kanban boards, small Kanban boards of 12 blocks, a pull of the treasure of the 10 blocks

12, the first floor glass door sticker red decoration

Lantern Festival supermarket marketing activities program selected chapter 4

First, the purpose of the activity:

Before the start of the school year, the promotion of goods selection to gift goodies, dumplings, low-temperature food and student supplies, and at the same time, promotional activities should be colorful, in order to attract customers to come to enjoy the lanterns before and after the Lantern Festival;

Second, Activity time:

January 28, 20__ - February 06

Third, the theme of the activity:

Lantern Festival "colorful" big release "price"

Fourth, the activity:

p> Environmental beautification

1, the entrance to the supermarket hanging red lanterns, on-site processing counter hanging red lanterns to create festive colors.

2, the atmosphere of the supermarket at the main desk embellishment, while making riddle banners placed in front of the main desk to arouse customer interest, easy to cooperate with the activities.

3, the supplier needs to be on the dumplings goods to the goods area of the environmental embellishment.

4, other suppliers of promotional activities due to the need for decorative materials, image of clothing, etc.

Activity 1, Lantern Festival, "colorful" big release "price"

1, Activity Reference: focus on the launch of 5-10 kinds of low-priced goods, and do poster campaigns. And do poster publicity, which posters use a half

page to do key publicity, commodity photos can be as small as possible; other promotional items each commodity class selected 50-80 kinds of goods for promotion, for slow-selling products can choose zero gross profit sales, and ultimately make customers feel affordable,

2, the source of goods organization: the commodity class according to the details of the promotional schedule and the stalls are actively ordering and post

Work, such as shortages or phenomena of each commodity class responsible for the person in charge, the supervisor is responsible for the organization of the promotional products to supervise and guide the work, and to summarize the problem in order to explore and improve.

Activity two, lively Lantern Lantern color

Activity: before the Lantern Festival, Ginza within the perimeter of a single ticket shopping full of 108 yuan of customers can get a lantern, limited to 150 per day, the ticket is valid on the same day and is not cumulative, the group purchases, wholesale single does not participate in this activity.

Activity time: 20__.02.04-20__.05

Activity cost: 5X150X2=2100 yuan

Activity three, the festival to send Lantern

1, the way of the activity: Lantern Festival day, supermarkets shopping for more than 128 yuan, you can get the value of 6 yuan of the bag of Lanterns, a variety of flavors, limited to 400 bags.

2, activity requirements: the business department is responsible for negotiating, reduce the purchase price, reduce the cost of activities

3, activity time: 20__.02.06-20__.02.06.

4, activity costs: 5X400 = 2000 yuan. Activity planning

Activity 4, guess the riddle, send a good gift

Activity: Where to shop customers can draw a riddle with the shopping ticket, answer correctly to get (worth 3 yuan) a gift;

Activity time: 20__.02.04-20__.02.06

Activity content: During the activity period, where the supermarket in the Shopping full of 68 yuan, you can extract a riddle,

Answer correctly to get a gift worth 3 yuan, limited to 100 copies a day.

Activity costs: 3X100X3 = 900 yuan

Activity five, the school gas station

Activity: the book class launched a special surprise price of 12.8 yuan per catty, the good books by the catty weighing, good reading

And nutrition; school supplies category 10% off the whole site, some 20% off, the lowest to 50% off.

The Lantern Festival Supermarket Marketing Programs Selected Article 5

First, the theme of the event:

love and enjoy the lanterns

Second, the time of the event:

February 10, 20__ to February 14, 20__

Third, the content of the event:

(a) Supermarket promotion (Activity Time: 20__ February 13th -14th)

1, where the supermarket to buy a designated wine to send a box of chocolates (with a shopping ticket to the service desk to receive);

2, the purchase of chocolates full of 58 yuan can be free of charge to the exquisite packaging for a time (except for the gift box);

(B) Couple of touch (Activity time: February 14, 20__)

shopping full of 288 yuan can be Free tasting of red wine, fresh food tasting activities, the site provides steak, fruit salad, etc., on-site grilled tasting, red wine tasting (couples pairing);

All customers who participate in the day of the 15th of the first month of the Guess the riddle to answer the right customer can be free of charge to get GBF exquisite shopping bag 1; (riddles stored location: Supermarket merchandise display cabinets anywhere to look for)

(D) buy complimentary soup dumplings (Activity time:

20__ February 10 - February 11)

1, where in the activities of the period of one-time purchase of more than 128 yuan of customers, with the purchase ticket can be to the service counter to receive free of charge soup dumplings 1 bag;

2, the purchase of more than 288 yuan, with the purchase ticket can be to the service counter to receive free of charge soup dumplings 2 bags;

2, shopping full of 288 yuan, with the purchase ticket can be To the service desk to receive free soup dumplings 2 bags (limited to 50 copies per day);

Note: with a single receipt on the day, the amount of the receipt can not be added;

Limited quantity, until delivery;

(E) GBF rechargeable membership card promotional activities (fixed-value card)

Charge 500 yuan for 50 yuan; recharge 1,000 yuan for 100 yuan; ((recharge please go to the service desk of the supermarket to handle)) Charge please go to the supermarket service desk, please consult the staff for details);

Lantern Festival supermarket marketing activities program selected 6

Theme: the love of the Lantern Festival, unforgettable night

Activity purpose

After the Chinese New Year, the customer enthusiasm for consumption downward. The Lantern Festival is the first festival after the Spring Festival, so make full use of the festival's lively, festive and reunion atmosphere to stimulate and induce customers to consume, rebound consumption enthusiasm, increase overall sales.

In addition, through a variety of innovative and effective promotional activities to consolidate the original customers, to explore and cultivate new consumer groups, to enhance the visibility and reputation of the supermarket.

Activities

Activity 1, the supermarket is thick, shopping joy to send

Activity time: February x to February x

Where in the activities of a one-time purchase of more than 48 yuan of customers, with a computer ticket to the service center to get a bag of soup dumplings (valued at 3 yuan), limited to 300 copies per day; similarly, the purchase of 88 yuan, with a computer ticket to the service center to get a bag of soup dumplings (worth 3 yuan); similarly, with a computer ticket to the purchase of 88 yuan, with a computer ticket to the service center to get a bag of soup dumplings (value of 3 yuan). Service Center to receive a bag of soup dumplings (valued at 5 yuan), limited to 100 copies per day. Shopping full of 108 yuan, with a computer ticket to the service center to receive rice (8 pounds) a bag (valued at 8 yuan), limited to 100 copies per day.

Note: The amount of the small ticket can not be added, each small ticket is limited to 1 copy.

Activity 2, the true love of the Lantern Festival unforgettable night

Activity time: February x night 19:00-21:00

Activity Purpose: In order to further contact the customer's emotions, to enrich the cultural life of the community, to enhance the atmosphere, to attract consumer traffic, increase the convergence of consumer traffic and consumer attention. Enhance the good image of the supermarket in the public.

Activities: organize a cultural performance. The content of noble, positive, healthy and lively, reflecting the theme of reunion and joy, interspersed with interactive games such as guessing, and on-site distribution of prizes.

The Lantern Festival Supermarket Marketing Programs Selected 7

The Lantern Festival, also known as the Festival of Lights, is the main traditional festival in China. Lantern Festival promotional activities to create a characteristic traditional festival atmosphere to drive popularity, establish a corporate cultural image, to achieve the purpose of increasing sales.

I. [Activity time]:

__ February 12 to 17 (the first ten to fifteen)

Second, [Activity subject]:

the first month of the Lantern Festival

Third, [Activity Theme]:

1. Pitching color to win the Lantern Festival Huanhuanlejie [__]

the first ten to fifteen, where the supermarket shopping full of 58 yuan or more, clothing and other products. Supermarket shopping full of 58 yuan or more, clothing and department stores full of 88 yuan or more customers, are available to the second floor hall to participate in the "cast color to win the Lantern" activities once, a single vote up to 5 times.

Prizes set:

1:00 to 5:00: a bag of melon seeds 6:00: 1 package of Lanterns

2.first month to haunt the Lantern Festival [___] Lantern Festival drama

During the activities of the supermarket to launch the soup dumplings, dumplings, fresh commodities, such as the ultra-low price of the limited time to snatch, the price is absolutely low, hurry up and take action!

Cody, Sanquan and other famous high-quality boutique snacks, as well as sugar-free snacks, gift snacks, fruit-flavored snacks, handmade dumplings, snacks gathered in the new century. The newly introduced dumpling machine makes various flavors of dumplings for customers on the spot.

Remarks: at least two hours a day (activity time please arrange your own, it is recommended to arrange in the peak hours of passenger flow to promote the performance of the ministries according to the situation to organize their own corresponding big brand limited time rush activities, and strive to rush the price is lower than the average level of the whole county, in order to improve the performance of the rush. The Procurement Department to negotiate in advance).

3. Lantern riddle guessing, [__] lantern riddle cultural exhibition

The first ten to fifteen, where in the supermarket shopping full of more than 28 yuan, clothing and department stores full of more than 58 yuan of customers, can be based on the shopping shopping ticket to participate in the "Prize Guessing Lantern Riddle Activity", where any of the lantern riddle guesser, you can go to the first floor of the general service desk to receive a beautiful gift. General service desk to receive an exquisite gift.

Prize set: about 1 yuan

Note:

① This activity must be attended with the shopping ticket.

② The number of the guessed spotlight riddle must match the riddle number, and write the answer on the back of the shopping ticket.

③ The guessed riddles are checked by the service desk, and then you can get the riddles and post them on top of the riddles to get the prizes.

Fourth, [advertising]:

1. TV ads, flying word ads, weather bureau ads

TV media

broadcast time: February 22 to 28

2. dm single page

activities

large 16 pages

3 riddles: the first two floors hanging Lantern riddles

In place on the ninth day of the year

4 Hanging pop Alarm Lantern Festival New Century

New Year's Eve Street for the Lantern Festival flag

Double-sided (in place on the eighth day of the year)

5 Outside the boards: East Gate, round door, South Gate large boards

(in place on the ninth day of the year)

Broadcasting: service desk broadcasting throughout the building

6. Supermarkets Cashier / service desk activities inform the board: small Kanban (in place on the ninth)

7. Door stickers: all the main door on the first floor

(in place on the eighth)

8. Banner: the first floor of the cosmetic floor ladder entrance

kt boards double-sided (in place on the eighth)

Gifts: the first floor of the exterior of the fireworks