How will the online education industry in China develop in 2020?

China Online Education Industry Development Research Report 20 19-2020 released by Ai Media Consulting shows that the online education market and user scale in China are constantly expanding, driven by favorable policies, consumption upgrading and technology wave. In 2020, the online education market in China is expected to increase to 453.8 billion yuan, and the number of users will increase to 309 million.

The development trend of online education industry in China in 2020 is as follows:

The market demand of 1 and K 12 pays great attention to user experience and demand.

Influenced by favorable policies, enhanced awareness of social education, and the pressure of primary and secondary school students to enter higher schools, the demand for online education of K 12 will continue to increase in the future, and products with stronger comprehensive strength and more attention to user experience and needs will further expand their leading edge.

2. Online quality education continues to heat up, and course quality becomes the key.

With the development of online quality education industry, students and parents can choose more and more platforms, and course content and teaching quality will become the key to competition.

3. Personalized education is valued. Optimized development of AI education.

Using AI technology can depict user portraits, accurately push learning content, and timely feedback learning results, which is conducive to promoting personalized teaching.

4. The interactive trend of live broadcast is increasing, and the user experience is very important.

With the application of 5G technology in educational scenes, the user experience will be improved, which will affect the user stickiness and word-of-mouth communication of online education platforms.

5, professional development education platform, deepen the advantages of the field.

Only by providing professional services to the target consumer groups can we better meet the needs of users and enhance the user experience. Online education enterprises should accurately locate, highlight their advantages and provide high-quality teaching services for the target market.

6. Strive to sink the market and promote the enjoyment of quality educational resources.

Online education can further sink the market, transfer high-quality curriculum resources to third-and fourth-tier cities, realize the enjoyment of high-quality educational resources, and meet the educational needs of residents in third-and fourth-tier cities.