Traditional Culture Encyclopedia - Traditional culture - When opening a restaurant in a strange place, how to choose a restaurant and what should I pay attention to?
When opening a restaurant in a strange place, how to choose a restaurant and what should I pay attention to?
Element 1: Investment should pay attention to lots. When summing up the three secrets of shop investment, the investment community used "location, location or location" to describe the importance of geographical location. Only when the site is selected successfully can the rental of the shops guarantee the profits of the merchants, and the shops can be rented at a better price, thus ensuring the investors' own rental returns. Choosing a good location depends on whether the surrounding consumer groups are stable and prosperous, whether the traffic is developed and smooth, whether there is a certain commercial atmosphere and so on. Element 2: Choose a highly complementary format. At present, a format revolution is breaking out in China, new formats are constantly being introduced, traditional formats are transforming into new formats, and leading formats are boldly trying to innovate. Of course, the key still depends on whether this combination of formats has enough radiation power of consumer groups, attraction of people flow and complementary power of formats. Only in this way can business flourish. Element three: focusing on the main business of well-known main stores and brand businesses will not only bring a rolling flow of people, but also drive the overall appreciation of surrounding commercial properties. Whether a brand store enters the store is a very important reference factor: first, brand customers have strict business circle evaluation standards and calculation methods for the choice of stores; Secondly, well-known brand customers themselves have the ability to gather customers, which will affect the formation of business circles. Therefore, when choosing shops in the same area, it is very important whether this project has brand customers. Element 4: whether the project with large volume and complete facilities is large enough to support strong people's consumption; Whether the supporting facilities are perfect or not can provide convenience for both merchants and customers. These are all things we should consider. For example, the floors are clear, customers rest on benches, equipped with elevators and so on. If a project can provide hardware equipment that satisfies both merchants and customers, it is extremely beneficial to the long-term interests of merchants. Element 5: High growth and value-added space can not be ignored. Whether a store has high growth and value-added space is valued by many investors. What kind of shops have high growth value? Generally speaking, the commercial planning area of the government, the good area of traffic lots and the stable area of surrounding consumer groups are all important factors that determine it. For example, Huashan Road Store in Xujiahui, which was not favored by most investors four years ago, has now become the core store gathering area in Xujiahui area. Factor 6: The key is to establish a professional management company in the later stage of business promotion, introduce advanced management mode, formulate a series of detailed development strategies and management systems, and gradually realize an effective long-term business promotion plan, which is a vigorous and lasting driving force for a store. This is also particularly valued by many investors.
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