WeChat small program e-commerce relative to traditional platform e-commerce, what are the advantages?

What are the advantages of small program e-commerce over traditional e-commerce!

We will first analyze the two types of e-commerce models, and then explain the advantages of small program e-commerce.

One, traditional e-commerce

Traditional e-commerce is the platform e-commerce, such as Taobao, Jingdong, etc., to obtain customers rely on the search optimization, weight, through train to buy traffic, the platform has a strict rule, the merchant needs to operate e-commerce business in accordance with the rules of the platform and the recommended mechanism.

Currently, the traditional platform e-commerce model has been very mature, for more than not divided into merchants has reached the state of the red sea, the flow of growth to the bottleneck, coupled with the implementation of the e-commerce law, the operation of the need to work a little harder.

Two, the advantages of small program e-commerce

Small program e-commerce is decentralized, multi-dimensional traffic aggregation of three-dimensional sales scenarios (near the small program, community, self-media, distribution, offline), attached to the social platform, through the social space to share the recommendation to obtain traffic.

Rapid fission of customers through puzzles, bargaining activities and communities.

1. Low cost of traffic acquisition

Small program e-commerce in the past to solve the way is through the three-dimensional channel fission, each participant is a traffic entrance, sharing small programs to their own social space (circle of friends), recommending to friends, and using fragmented time to create more sales opportunities.

This point only need to do a good job of distribution mechanism can be, the cost of promotion into the sharing of the fission of the share of profits, with *** enjoy the economy to share the traffic around, with the role of social space business scene.

2. spread fission fast

(1) through the cyberspace, "community" let the customer fast fission.

The customers who have been in the small program consumption of the small program to pull into the (welfare) community, pricing release dry content, so that the community to generate value, in the interest-driven pulling people to send red packets, so that the customer pulls the newcomer into the group.

After another good group, then the group to find a few iron powder, to divide the new community.

(2) Through the jigsaw activity, let the customer pull new customers.

Participate in the jigsaw activity of the customer, as long as the group can get multiples of the traffic, with can be set according to the demand for the number of people in the jigsaw.

Let customers recommend customers, traffic driven traffic, fission multiplier.

3. Freedom and freedom from constraints

Small program e-commerce can be adjusted according to demand, adjust the price, adjust the picture, change the details, modify the description, unlike the platform e-commerce, will not be downgraded.