What is a label?

The so-called tag refers to a small card attached to clothing and other commodities, which has the brand name, logo, origin and other information of the commodity. Usually consumers will throw it away after buying it and reading it.

Traditionally, China's clothing production and sales are subtle. Apart from individual producers who have labels or logos on the inside of clothes, there are no or few hanging tags, let alone the art of hanging tags.

At the end of the 20th century, after the reform and opening up in China, the production, import and export of clothing began to go to the world. Hangtag is popular and has become a common phenomenon at present.

Brand refers to the name of a commodity and its logo, which usually consists of logo, symbol, pattern, text and color. Although the tag has the function of brand advertising. Usually in high-end brands, the design and use of tag is more valued.

In most cases, labels are just an auxiliary means to help consumers understand products and their functions. Especially in today's environment of environmental protection, the tag should emphasize the use guidance for consumers, and the tag itself should be made of recycled materials, which is not only beneficial to environmental protection, but also helpful to the publicity of brand public image.

However, the clothing industry in China is now too addicted to the so-called label art and pursues high-end luxury in brand manufacturing and processing, which is really putting the cart before the horse. Even some small commodities are labeled with a bunch of flashy labels, which not only has no practical value, but even causes waste and pollution.