Is the huge investment in newspapers still worth it? How many people still read newspapers?

Newspaper waste of forest resources, waste of human resources, waste of establishment resources, waste of financial resources, waste of real estate resources, no one to see, no one to set, forced to see, forced to set, try to ask the world, this antique industry, to him what use?

Now the days of the paper media is really more and more difficult, in addition to the state mandatory institutions, but really less and less, the private sector is basically all hung up. It is said that now even the circulation of newspapers are much smaller, gradually to paperless, electronic transition.

As for whether it is worth it, mainly depends on the tendency of the reading habits of the consumer of your products. If after investigation and analysis, the product's consumer population in a certain probability of having the habit of reading newspapers, then it is still necessary to continue to invest, after all, the industry is now so competitive. You do not go to do, competitors go to do, a mile a mile on the gap.

Of course, if there are more options available, it is better to consider digital new media, after all, this is the current trend. The world's big trend, the vast soup, the smooth person, against the death of the person.

In fact, reading a newspaper is much more concentrated than reading a cell phone or computer. Look at the phone, look at the computer, originally you look at this, the results of the ads pushed individual; on the phone looking at the content of the study, the results of a text message notification "so-and-so anchor broadcast", it is easy to be distracted. Therefore, although the current electronic media is very popular, but some scholars, love to read the newspaper people still like paper reading. Especially some older people.

I hope my answer can help you.

Back then, Marx once said that the commodity economy is a cannon, which can destroy everything. The current network media storm, also like a cannon, although it did not destroy everything, but swept all the traditional media, newspapers, radio, television, shaking, suddenly withered. In this situation, if you also carry out a huge newspaper investment, of course, is not a wise choice, from the point of view of market profitability is certainly not worth it.

However, the network media and then powerful, can not destroy everything, newspapers, radio and television are still in the cracks to survive. Public transportation taxi tour car is still listening to the radio, retired elderly people are still sitting at home watching TV, the party and government agencies still need newspapers to upload and disseminate, for the party spokesman, reflecting public opinion. Therefore, the newspaper, especially the official newspaper of the party and government groups, still need to maintain a certain investment, to feed the newspaper to feed people, to promote positive energy, to maintain the main theme.

While maintaining a certain level of investment in paper media such as party newspapers and magazines, the government should also increase its investment in supporting the integration of official party media into the online media, with the help of the new network, creating new platforms, and seeking development in the competition, in order to strengthen itself and guide the direction of public opinion. In this regard, the increase in investment is necessary and worthwhile.

The Internet wave, the newspaper by the unprecedented impact, showing a sudden decline in circulation, advertising revenue decline, readers cold, in addition to the party newspaper and party magazines have financial allocations, the party organization subscription, some of the poorly funded or self-supporting newspapers to survive difficult, struggling to walk, a lot of bankruptcy and closure, the glory of the past will never stop.

Newspaper shrinkage is an indisputable fact, and then give a huge investment has little meaning. If the paper media can take advantage of the Internet, occupy the network first opportunity to take the road of media integration and development, give people financial investment or worth it.

Everyone's own media, everyone "microphone" today, not many people are willing to read the newspaper, people are more willing to get the information they need from the Internet.

I am engaged in the news industry for sixteen years of media people, the media is also with the development of the times and constantly reformed to adapt to the needs of society and serve the government. Paper media from the splendor to tradition, and from tradition to decline. However, newspapers will not die out, just shrink.

With the rise of new media such as television, computers, cell phones, and so on, the limitations of the newspaper are becoming more and more prominent, the readers are diverted, the subscription is getting less and less, and the circulation is shrinking. However, newspapers also adjust their print runs according to their circulation. A few years ago, when I worked for another newspaper, the subscription volume was in the millions at its peak, but since 2010, the subscription volume has been declining year by year. Some time ago, when chatting with an old colleague, I learned that the print run is now just over 20,000 copies. This is not the sadness of the newspaper, it is just a change from one form to another under the rapid development of new technology and new technology. People's spiritual needs are also improving, do not read newspapers, converted to read cell phones, watch TV, DV and other new media. Now people can't live without their cell phones, even we self-publishers are the same, from shooting to writing, to editing, to publishing, most of the day is on the phone. Cell phones have replaced newspapers, replaced cameras, replaced bank cards, and carry most of the functions in our lives.

Even so, newspapers exist, as do the venerable New York Times and Wall Street Journal, still in print and distributed, albeit to only one in a thousand readers. However, traditional media are also taking a different approach, with the emergence of electronic media forms such as media APPs, public numbers, media self-media, and fusion media, making it faster and more convenient for paper media to distribute articles. In government agencies and some large enterprises and institutions, you will find People's Daily, Guangming Daily, Reference News, Daily Xinhua Telegraph and other party newspapers and magazines piled up in the office. Newspapers are still an important channel for learning and improving in the organization. If you find someone looking at a cell phone, even if he or she is reading a document or report, it will be mistaken for playing some kind of game or the like. This has a lot to do with our traditional habits.

In addition, there is a group of elderly readers, and a small number of people who are attracted to newspapers and a small number of people with special needs, is still the last "bastion" of newspapers.

Newspapers are only read by fewer people, less than one percent of the original, one thousandth, or even one millionth, but there will be "fans".

Newspapers are the earliest form of self-media, and without them, what can be publicized? Now the reason why not many people read the newspaper, just because the content is not well written,

When the radio was introduced, there have been people talking about the "newspaper extinction theory", but to this day, the newspaper is still flourishing, Gates has threatened in the new century within fifty years, "the death of the newspaper network! Gates threatened that within fifty years of the new century, "newspapers will die on the Internet", but Gates' idea was somewhat utopian and did not even take into account the specific situation of China's large population. In the virtual channel environment spawned by the network, the development of newspapers in a bottleneck, but the difficulties and opportunities always coexist, digital newspapers, the rise of direct mail media, to a certain extent, the continuation of the newspaper's vitality, even in this case, the original sense of the paper media also maintain a certain amount of publication. Some of the exclusive interviews in newspapers cannot be found on the Internet, and the information on the Internet may be different from the facts in the pursuit of first-time reporting. I prefer to read newspapers when I can because they have a clear index.

Except for a very few influential media, I believe that more than 90% of newspapers should be banned. Please note that I use the word banned because today's technological development, the paper media that is still struggling to survive is a retrograde step of the times.

Here is a list of the sins of the paper media:

1, very environmentally friendly, from paper, ink, to printing, transportation, distribution, undoubtedly consumed a great deal of natural resources and human resources.

2, storage space, and can not be stored for a long time.

3, not convenient to carry.

4, due to the limited layout and content, the advertisements occupy part of the space.

5, retrieval is not easy, compared with electronic retrieval, it is a world of difference.

6, limited by printing technology and cost, compared with electronic media, paper media display is completely in the wind.

7, the cost is expensive, due to the arrangement, printing, transportation, distribution and other aspects of the existence of the paper media, so that the cost of the media greatly exceeds the electronic media, in order to maintain the survival of the paper media, had to continue to invest in the limited resources of society.

Now, the number of people who read newspapers can be said to be very small, and newsstands are slowly disappearing or changing to sell other things.

Newspapers are a product of a historical stage, when society moves forward, the elimination of the elimination, otherwise it will become a burden on society.

It is not worth investing in newspapers, electronic new media into the new era of fast and easy to benefit the public, newspapers have been the past tense, electronic new media rolled up is out of the newspaper, now read the newspaper is almost used to the elderly, the estimated proportion of less than five percent of the smartphone is a machine in the hands of the world have a situation,

Newspapers belong to the paper media, the investment will not be too much money!

The newspaper is a paper media, the investment will not be too much money, which refers to some of the non-mainstream media.

And the mainstream media will not invest much less money.

Mainstream media will not invest much less money.

A lot of paper media are transforming and upgrading, developing integrated media, and advancing with the times in order to survive and develop!

As a traditional media, it has begun to be replaced by online media, and now by self-media. So a lot of paper media are just to maintain, it is impossible to develop again. In the maintenance at the same time, the paper media is also seeking change, the use of senior media advantage to do up the self-media, which is very good to adapt to the changing times and self-reform, because not so will be eliminated.