Yanghe wine is more expensive than Tian Fei Maotai. Why does Yanghe dare to price like this?

Moutai is the national wine in many people's minds, and it is often a symbol of face at the table of China people. But now Yanghe's new product price is higher than Maotai's. Why?

Kweichow Moutai was founded in the Ming Dynasty, and its market value will exceed10.4 trillion yuan in 20/0/9 years. Judging from the development level of enterprises, Kweichow Moutai still stands after witnessing the ups and downs of China. It is admirable to rely on its own advantages to carry forward wine culture and brewing technology.

In recent years, the price of new products in some domestic wineries has indeed exceeded that of Maotai. Today, we will talk about Yanghe Dream Blue M9. On the Internet, Yanghe Dream Blue M9 has been sold for 1569 yuan per bottle, exceeding the price of Maotai. According to the data of Yanghe Group, the total revenue of Yanghe Group in 20 18 was 241590,000 yuan, up by 2 1.30% year-on-year, and the net profit was 81150,000 yuan. Wang Yao, chairman of Yanghe Group, has publicly stated that Haizilan is a fine liquor of counties, districts and States in China; Tianzhilan is a high-end liquor, which is specially made for official consumption and various banquets. Dream Blue Craft Class and Sujiutou Liquor School are the best embodiment of Yanghe Group's concept of "further precision casting and achieving the highest product strength".

In this era of fierce competition, there is no eternal king, only the continuous innovation and enterprising ambition of enterprises. Yanghe Group started late in the domestic liquor industry, but its development momentum is very strong. Since Yanghe Group landed in the A-share market in 2009, its performance has been growing steadily. At present, Yanghe Group covers an area of about 700,000 square meters and employs more than 5,000 people. It is said to be the leading brand in the domestic liquor industry.

Why does Yanghe dare to be more expensive than Maotai? In addition to Yanghe's unique brewing technology, it should be a unique opportunity for the industry to give the market. There is no doubt that China liquor industry has ushered in a "golden age" of development. Kweichow Moutai alone can no longer meet the growing market demand, so the emergence of more well-known brands will become the norm in the future.