"What are the benefits of building a Web site for business?

1 Favorable to enhance the corporate image

Generally speaking, the enterprise to establish their own Web site, is unlikely to immediately bring new customers, new business, is unlikely to immediately significantly improve the performance of the enterprise. The role of a website is more akin to advertising the company and its brand in newspapers and on television. The difference is that a corporate website has a much larger capacity, and a company can put almost anything it wants to let its customers and the public know about it on its website. In addition, the cost of setting up a corporate website is comparatively lower than other advertising methods. The cost of a corporate website is only 3~4 million dollars a year, such as companies advertise in the newspaper, half a page, a few days to spend hundreds of thousands of dollars. Of course, the website and advertising are two different ways of publicity, each has a different role, they are more complementary to each other, rather than mutually exclusive. If you have your own Web site, you should try to promote the Web site in all kinds of advertisements and put the specificity of the content into the Web site.

2 Enabling companies to communicate online

In China, people often misunderstand the Internet and think that e-mail is the Internet. We've seen a number of companies that treat email addresses as web addresses and print them on their business cards. In fact, e-mail is just one of the most common and simple functions of the Internet. The real essence of the Internet is its richness of content, which is almost all-encompassing. For an organization, the sign of its ability to communicate online is that the company has its own independent website, not an e-mail address.

3 can be a comprehensive and detailed introduction to the company and the company's products

Company Web site of one of the most basic functions, is to be able to comprehensive and detailed introduction to the company and the company's products. In fact, the company can put anything that people want to know into the Web site, such as the company profile, the company's plant, production facilities, research institutions, the appearance of the product, the function and its use, etc., can be displayed on the Internet.

4 Realization of e-commerce functions.

Right now, you can realize the e-commerce function for your enterprise on the website. You can publish on the website:

A real-time news release system: online WEB release company news and a variety of industry news, dynamics, shipping schedules, etc.;

B real-time quotation system (such as the transportation industry): shipping containers, shipping bulk, air quotes, trailer quotes, express quotes, online booking system (customer booking ?ú booking reception ?ú booking feedback), cargo tracking queries

C Online download system: including online management, online publishing, etc.;

D E-commerce system: you can open your own store online;

E Customer message boards, online surveys, recruitment systems, mailing lists, BBS forums, etc.

For example, you can download the online download system from the website of the company.

5 can keep in close contact with customers

In the United States, whenever people want to know what new products, new services, or what changes in old products and services, or even just want to know what news the company has, they will habitually enter the company's Web site. This is because foreign companies are already accustomed to posting all new product and service information on the web, and regularly post news about the company on the web. Chinese companies are not used to this kind of contact with their customers for the time being, and the content of Chinese companies' Web sites is generally updated only once in a while. But as more and more companies publish their products and information online, this situation will change significantly. After all, more and more companies are already web-capable and getting used to communicating online.

6 Can establish business contacts with potential customers

This is one of the most important functions of a corporate Web site, and the fundamental reason why so many foreign companies attach great importance to Web site construction. Nowadays, big purchasers from all over the world are mainly utilizing the Internet to look for new products and new suppliers because it is the least expensive and most efficient way to do so. In principle, people anywhere in the world can see the company's products as long as they know the company's web site. Therefore, the key lies in how to promote the company's website. A very practical and effective way is to register the company's Web site in the world's leading search engines (such as YAHOO, EXCITE, ALTAVISTA, etc.), and choose the company's products and services related to the keywords, you can make the potential customers can easily find the company and products. This is the international business practice, and has been proven to be very effective.

7 can reduce communication costs

For many companies, the annual communication costs, especially when it comes to import and export, is a huge amount of money. The use of the company's website provides a number of e-mail, you can effectively reduce communication costs, which is a very practical benefit of the corporate website (the use of e-mail communication costs only for the cost of local calls).

8 can use the site in a timely manner to get customer feedback

Customers are generally not proactive to the company's feedback. If the company in the design of the site, adding e-mail and spreadsheets dedicated to customer contact with the company, due to the extreme ease of use, relatively speaking, the general customer is still more willing to use this way to contact the company. Therefore, the company can get a lot of customer comments and suggestions.

9 Can not be limited to the benefits brought by the B2B site, can be promoted on any search engine, bringing greater benefits.