Wechat merchant is the one who sells things in the circle of friends? Find a solution

First of all, some misunderstandings about WeChat business. Many people think that WeChat business is selling goods in a circle of friends, which is one-sided. Wechat business is equal to micro-store, which is also a one-sided understanding. Wechat business is equal to micro mall, which is also a one-sided understanding. Wechat services include WeChat Store, Micro Shopping and JD.COM Micro Store. Many opinion leaders have also asked me what WeChat business is. First of all, I will classify the WeChat business:

The first category is B2C, such as WeChat store, micro-purchase and JD.COM micro-store, which are all tools provided by WeChat officials themselves. The second category is C2C, mainly for individuals to open stores, and B2C is for enterprises to open stores. Like patting micro-stores, they are also making their own platforms, mainly for third parties, such as pocket micro-stores, and they also got the first round of financing.

The definition of WeChat commerce, WeChat commerce is a new type of e-commerce for enterprises or individuals to open stores based on social media. It is a socialized e-commerce, in short, mobile social e-commerce. In order to facilitate our understanding, we can divide WeChat business into two types: WeChat business based on WeChat official account becomes B2C WeChat business, and WeChat business based on friends circle becomes C2C WeChat business. The real WeChat business should be mobile social e-commerce. Like Taobao, there should be a Taobao market and a Tmall platform.

When C2C first came out, there were many questions in the industry. Nowadays, many people who open stores in the circle of friends also use the bonus period of friends to violently brush the screen, which destroys our user experience. Poor quality. Nowadays, many people say that micro-stores are fake stores, and many individual users don't pay much attention to their long-term credit and sell fakes. Lack of trust, no rights protection mechanism, serious product homogeneity, users have no choice.

C2C is not only a kind of harm to users, but also a kind of harm to brands. The biggest problem they face is the impact of fake goods. In fact, most brands in the WeChat business want users to buy real goods, but now the impact of fake goods is very great. Many agents, the second and third generations, will have fakes. Second, the price is unstable. Now the whole channel system is very chaotic. Everyone can set prices freely. No standardized value system always controls it. Third, the management is not systematic. Many WeChat business brands are managed by more than a dozen agents, and the following agents are all controlled by agents, so he has no contact with terminal channels and consumers. Fourth, the after-sales service is not perfect. Cosmetics sold through the circle of friends, brands can not establish a connection with end consumers, and after-sales service is not perfect.

C2C, that is, selling goods in a circle of friends, will inevitably encounter reshuffle. This form will definitely exist. Now everyone can express delivery, everyone can sell a house, and I believe everyone can also be an e-commerce. Future recommendations based on the trust of friends circle are very valuable. We believe that B2C WeChat business is the real future, and C2C WeChat business will become a personal distributor. Because C2C does not have a good supply and quality assurance, we can feel that many big brands, such as Hanshu and Zhimei Village, have entered the WeChat business. Then businesses with real brands and quality assurance began to develop their own individual distributors.