What does digital management mean?

Digital management refers to the management activities and methods that use computer, communication, network and other technologies to quantify management objects and behaviors through statistical techniques and realize functions such as R&D, planning, organization, production, coordination, sales, service and innovation.

Digital management is a new management mode in the digital age. It is based on classical management theory and practice, combined with digital technology and means to realize management modernization. Realize the scientific management closed loop of data collection, problem analysis, decision-making, execution tracking, effect quantification and iterative upgrade.

The difference between digital management and traditional management is just like the difference between modern automobile industry and traditional automobile industry. The production management mode of traditional automobile industry is backward and inefficient. Now, based on the comprehensive analysis of big data, the automobile industry has opened up various departments of the automobile industry and linked production. Through digital comparative analysis, it has adjusted the rectification plan that is most suitable for the current production mode.

The reform of digital management is a long-term process, hoping to teach people to fish and let enterprises master their growth ability in a certain period of time. At the same time, let all the investment of the enterprise aim at the real business problems, solve the most urgent and important needs, and precipitate them into enterprise capabilities.

Main contents of digital management

1, digital marketing: electronic marketing activities, such as social media, search engines, e-mail, etc., are realized by using digital technology and the Internet.

2. Digital supply chain management: using digital technology to manage the supply chain, such as online procurement, inventory management, logistics tracking and other functions.

3. Digital human resource management: using digital technology to manage human resources, such as online recruitment, employee attendance, performance evaluation and other functions.

4. Digital financial management: using digital technology to manage finance, such as online financial statement generation, bookkeeping, tax filing and other functions.