What is communication planning

Communication planning is also called media planning.

Media Planning, a unique management function, is similar to PR planning and is an important core of contemporary marketing integration, with the difference that media planning is to help an organization establish and maintain mutual communication between it and the media, and with the public.

It is one of the keys to corporate brand communication and market promotion. With a wide media coverage network and a deep understanding of the media, it integrates a variety of media resources such as newspapers, networks, radio, television, mobile TV, cell phone text messages, etc., and guides the public's attention by means of socio-cultural operations so as to achieve the goal of navigating public opinion, interpreting functions, and setting up a good consumer culture for products.

Communication planning work content:

1, responsible for brand publicity materials (light company ecosystem, annual gifts, promotional videos) design and implementation;

2, responsible for the management of Derbyshire's unified external communication, updating the company's internal and external publicity materials;

3, responsible for Derbyshire's external circulars of the new media environment, research and cooperation in charge of public opinion monitoring data summary and collation;

3, responsible for Derbyshire's external circulars of the new media environment research and cooperation in charge of public opinion monitoring data Report summarization and collation;

4, crisis public relations effective response and cooperation;

5, responsible for the implementation of media releases and ad hoc planning;

6, according to the release strategy, responsible for the preparation of external press releases;

7, integration of communications, especially off-site communications to increase the volume of sound;

8, media activities, communication planning and implementation;

9, media activities, communication planning and implementation;

10, media and communication management;

1, media and public relations;

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9, responsible for the daily work of the official website to promote and systematic management.

Expanded Information:

Basic Essentials of the Work

1, Orientation: the most important principle.

2, policy-oriented: the form of activities, content and publicity to meet the basic requirements of government policy.

3, the people's psychological orientation: refers to a certain period of time, the people **** the same values, psychology, emotions, customs and consumption habits.

4, social development trend-oriented: in line with the human development needs of those "universal laws", such as environmental protection Timing: refers to the time and place of the launch of the activities, specific activities should be changed according to the time.

5, creativity: is the soul of activity planning, is the guarantee.

6, feasibility: whether the planned activities are operable; measure the standard of three: 1. existing resources can support the activities of the goal, 2. whether the environment is allowed (legal, policy, social, etc.), 3. careful consideration of the input-output ratio.

7. Relevance: the activity is highly relevant to the company's philosophy, culture, publicity positioning and image, or highly relevant to the company's products or brands, or highly relevant to the product's purchasing groups and consumer groups.

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