Compared with the traditional business model, what are the innovations of the fast fashion business model?

Compared with traditional fashion, the biggest difference between fast fashion and traditional fashion is mainly reflected in the sales rate. Many traditional enterprises fail to do fast fashion, mainly because they don't fully understand the fast fashion marketing model. Traditional clothing enterprises should transform into fast fashion, and their business models should change from four aspects, namely, from quantitative model to conventional model; From batch to batch to adaptability; From safety stock to safety shortage; From traditional channels to e-commerce. To realize these changes, combined with the current market situation, online sales of domestic enterprises will certainly occupy a larger market share in the future.

The transformation of enterprises to the future business model changes as needed, which mainly has three points: first, the organizational structure must be flat. E-commerce is a labor-intensive industry, with the front end facing the whole country and flat channels, which avoids the shortcomings of low profit margin in traditional industries. Second, the supply chain must be flattened, which is the most difficult aspect of traditional industries to change, because the change of supply chain involves many interest institutions. The third is that development must be flat. In the past, a few or a dozen designers could do a lot of work, but in the future, they will develop products from raw materials.

In addition, there will be three "four" changes in the main structure of the future business model. The first is the development of "Four Songs", the first is the market, the second is the design and buyer, the third is the conversion from developing materials to bulk goods, and the fourth is the supply of goods; The second is the "four parts" of the supply chain, one is market forecast, the other is capacity matching, the third is supplier and procurement management, and the fourth is manufacturing and documentary management; The third is the "four blocks" of retail terminals, one is market channel management, the other is retail and customer relationship management, the third is buyer and commodity management, and the fourth is display and collocation management.