B& Introduction to t's creation

Zhang Chun, Aquarius, graduated from Tsinghua University Academy of Fine Arts, B & T) Founder and artistic director of Culture Co., Ltd. and artistic director of the animated film "The Sea". Sina Weibo's name: Breath can't be said -breath

In addition to animation works, breath also has profound attainments in painting and photography, and his series of photography works such as "Twenty-four solar terms in China" and "Twelve Traditional Paintings in China" have been reprinted countless times. Liang Xuan, Pisces, dropped out of the Department of Thermal Energy Engineering in Tsinghua University to found the other shore day, and served as CEO of the other shore day, screenwriter and director of "Big Fish Begonia". Sina Weibo's B&: Tidus's child

Tidus once conveyed the power of passion and dreams to investors with a long letter, and successfully moved investors to invest millions of dollars to help B&; T Start the animated film "Big Fish Begonia". B& T's prehistory

I know that many great companies were originally founded by two people with complementary skills-Jobs and Wozniak; Bill Gates and Paul Allen; Procter and Gamble

B& T's predecessor is two people, one is me-Tidus, and the other is Zhang Chun-breath. When I met and became friends with Breath, I was in the second grade in the Department of Thermal Engineering in Tsinghua, and Breath was in the first grade in the animation major of Tsinghua Academy of Fine Arts.

at that time, there was a problem that was bothering me-I was a person who would do my best for what I decided, but I could not convince myself to devote my life's efforts to "improving the efficiency of heat turbines by 1%" or something like that.

I know that what I'm really good at is having an inexhaustible creative desire and using my imagination to create. After meeting Breath, I decided to listen to my heart.

When I dropped out of Tsinghua, I didn't tell my family. I made a decision for myself. I knew my parents would stop me, but I had made all the preparations before telling them. I didn't take any exams. My mother really came to Beijing from Liuzhou. She was very sad. She hoped that I could finish my last year. She did everything she could to save it, and finally she could only accept my decision.

I know it was a good decision for Gates or Jobs to drop out of school. I don't know if their families felt sorry for them at that time. Maybe Jobs wouldn't be because he was an orphan. At that time, my mother was really sad. She was a very traditional person and always proud of me. She sat next to me before leaving by train. She might be worried about me, but she tried her best not to show it. Two emotions are also churning in my heart-overwhelming sadness and unbearable pain. My mother has worked hard all her life. She has never controlled her own destiny, and now she is worried about me. Mother boarded the train and turned around, her face and eyes flushed with tears, bravely trying to smile at me.

I collapsed when the train went away.

I chose my own destiny and at the same time I deeply hurt my mother.

and b&; T was born, in August 23.

B& The birth of T

After dropping out of school, I moved out to live with Breath, who was a sophomore at that time. Of course, this guy didn't have to drop out of school, because he studied exactly what he had to do, and he could pass the exam without going to class.

We know that we should create animation together and create movies that bring people moving and surprises. Our most urgent problem is how to solve the rent of 4, yuan and have enough money to pay the electricity bill to maintain the normal operation of our two computers. I won't ask my family for money. He is also a strong person, so we can only rely on ourselves.

On August 21st, we saw an advertisement for an animation competition on the Internet. It was an animation design competition organized by Nvidia, Computerwork and Sohu. In fact, it was to collect animation advertisements for Nvidia graphics cards. The most attractive thing for us was that the grand prize could get a bonus of 5,9 yuan and a good graphics card. We are tempted, although there are only 1 days left before the deadline of the game-September 1.

During these 1 days, we hardly had lunch once. We made a 7-minute animated film "Diary of a Girl" day and night. The story is about a color-blind girl entering a strange world on a rainy day in the future, and the fairy implanted Nvdia soul for her to see the color again.

the creativity of "nvdia, bringing a whole new colorful world to you" and the fantastic artistic conception of the short film touched the judges, and we won the grand prize in 3 works as we wished.

Strange to say, although this is my first work with Breath, when the work was finished, we were so convinced that our work would win the grand prize.

It will be very crude to go back and watch this short film today. I know Edison, who founded GM, once made a small bench that was laughed at. Another thing that has never changed in the past and now is that we are convinced of our cooperation and our upcoming achievements.

“B& The origin of "T" is the signature of our first work "Diary of a Girl". Tidus is my English name, which means "the sun", and Breath is Zhang Chun's English name, which means "breathing". We started to use these two names before we knew each other, b&; The combination of t characters makes us feel a very harmonious beauty. And "the sun" and "breathing" are also two things that people need to survive.

this may be a coincidence, or it may be doomed.

A girl's diary

A life supported by bonuses

We successfully paid the rent and sold the video card for 2,9 yuan, so that we could persist in writing for another three months, and our life on bonuses B& out of control. We used to call it B & T is the first team in the world to develop by bonus.

in the ten months from September 23 to July 24, we won more than 1 first prizes in domestic animation competitions. Including:

the grand prize of China nVdia Animation Design Competition in 23

the gold prize of China Pepsi Animation Competition in 23

the best film of Tom website in 24, the best director, the best artistic film of new people, etc.

the first prize of China Iriver Animation Creative Competition in 24

the gold medal of commercial communication of China 263 Creative Advertising Competition in 24

China Kai Q Cultural Animation Competition in 24. P > Gold Award of PConline National Animation Competition in 24

DIGGI Award of Animation Group of China Digital Festival Professional Area in 24

Excellent Animation Award of China Digital Media Art Competition in 24

Best Newcomer Director Award of Academy Award of Beijing Film Academy in 24

At that time, we had this ambitious dream-let B&; T became the best animated film team in China. During this period, many talented animators joined B&; Team T, they are infected by our works and are willing to work with us to create excellent works. At this time, we don't have a fixed workplace, and all cooperation is carried out on the network.

both Breath and I feel that it is necessary to build a solid team to make large-scale creation possible. To achieve this goal, we must set up our own company, so we decided to go to a well-known company in Beijing to learn about the relevant details of animation business operation.

so I became the general director, and Breath became the artistic director, joined an animation company and led an animation team of 2 people. In just three months, we learned a lot, from the production process management to the commercial operation of the animation industry chain. At that time, I really began to think about how to run an animation company and let the company develop rapidly.

Building the other shore

At the end of p>24, we met Amy, a 33-year-old by chance. She had been working in sales for 1 years in Huawei and Oracle, and she wanted to start her own company. So she decided to give up her annual salary of 7 thousand and come with us to do it.

Amy has bought several houses in Beijing after ten years of hard work. She seems to have a hobby of buying houses. We persuaded her to buy a 1.3 million house in Shiqiao International Trade Center and rent it to the company at a rent of 7, yuan/month. Animation is an industry developed by creativity and technology, and 8% of the investment is in people, and everything is B&; Team T can handle it, and only need 1, yuan to buy office equipment such as computers. So B& decided to invest 1, yuan to buy computers and other equipment, accounting for 3% of the shares, and Breath and I accounted for 6% of the shares, and the previous B&; T's core team gathered together, and together with colleagues they met in the company, established the other shore culture company.

"the other side of the sky" is "b & The homonym of "t", we all like this name very much. The company was registered in the industry and commerce on March 3, 25, which happened to be my birthday.

let b&; T has become the best animated film team in China and the best cartoon image operation company in China-there is still no dream to change.

Amy is a great salesman. Breath and I will never learn how to get along with customers very happily and make them willingly accept higher prices. I believe that she really loved what we did and believed in our long-term planning. From then until today, we don't need to take the initiative to find business customers, relying on B&; T's reputation in the industry will enable us to choose our customers.

At that time, Amy also agreed with my idea very much. We devoted 3% of our energy to dealing with commercial projects, maintaining the normal operation of the company and preparing for the large amount of money needed for the initial stage of original animation. 7% of the energy is used to create B&; T own cartoon image-Bobo &; ToTo。

in the second month of the company's establishment, IDG came to us to talk about financing. At that time, Amy was mainly responsible for the contact and the content of the business plan, but it didn't go further in the end. I think it was because the company was too small at that time, and Amy might focus more on the return of commercial animation. In 67, IDG also had contact with us, but none of them went deep. We have never been very active in financing.

afterwards, we were approached by investment companies, and the more in-depth investment company was Jianlong Guoji in China. We conducted in-depth work for three months, and finally the other party hoped to acquire our controlling stake with RMB 1 million, but we didn't want to lose it prematurely.

With the increasing pressure of Amy's life-she has to pay a lot of monthly payments for the house she bought, and she is going to get married at the end of the year, she is more and more eager to change the direction of the company to commercial animation, so that she can earn millions of cash steadily every year, but Breath and I refuse to do so, which is contrary to our original intention of establishing the company. We want to establish a great company, not a company that allows us to live a petty bourgeoisie life.

At the end of p>25, Amy quit the company, and we bought back her shares with almost 3, cash and a second-phase project of 8,. In 26, Amy had a daughter and set up her own commercial animation company. We wish her the best. It is impossible for a person to ride two horses at the B& time. If you ride one horse, you will lose the other. Smart people will put aside all distractions, concentrate on doing one lesson and do it well. We originally established the company in the hope that B&; Team T carries out pure creation, concentrates on creating animated films that deeply attract the audience, and creates commercial value through the operation of popular cartoon images. Today, B&; T will start from scratch again and live alone.

On the other side of 26

In January 26, we moved our company to a modern city where the rent was relatively cheap. During that transitional period, I was responsible for the creation of original works and the development of cartoon images, negotiating with each customer, and taking charge of the administrative affairs of the company, while Breath was responsible for ensuring the quality of the works. At that time, I had learned how to feed a team of 15 people, and just feeding was not enough.

every enterprise has a memory center, and Breath is B&; At the center of T Memory Center, with him is B&; The core goals and values of t. As long as I see him in the company, I feel that I have a backbone. Breath is a sensitive, self-respecting perfectionist who is fully responsible for every work and brand details of the company.

We are a real Team, and we can never fight alone. So far, I have found completely trustworthy partners-they have different abilities, but they share the same values as me. Together, these forces can guarantee B&; T become a powerful company. Breath is always pursuing perfection, and he is always anxious about not being able to create works that really satisfy him; I take myself as a judge of B&; T The sincere passion in the future will ignite everyone's enthusiasm and inspire the whole team to overcome all difficulties and realize their dreams.

sometimes people will think that I am a boring person except for work. In fact, that's because I leave all my passion to B&; T, I don't have much pursuit of material things. Except for members who add animation, interns and aunts who cook, my salary is always the lowest in the company, no matter now, after financing until B&; T becomes a great company, and nothing will change. I can never understand why many people want to own a pile of stones and a luxurious tin toy in this city. I don't think I will marry and have children even before I am 35 years old. From the day T was founded, it became my only belief.

and the key to success is the people we hire. Breath trains everyone to constantly improve their animation skills. I lead the whole creative team to create ideas, and together with Breath, I lead the whole team to realize them. More importantly, we instill in everyone the desire to realize a great dream.

In many ways, we are like a big family. We ask my aunt to cook delicious meals for everyone twice a day. On each member's birthday, everyone in the company will be invited-including those who leave B&; T people celebrate together. Everyone was moved by the happiness brought by concerted efforts. Our members all join B&; T is proud, they have a considerable sense of self-esteem, because when they introduce their company to others, they always win a lot of respect.

"We are the best animation team in China" Guo Jie often tells customers or partners. I don't know whether the other party believes this, but Guo Jie is convinced of it.