Reposition the brand's shortcomings.

1. High cost: repositioning the brand requires a lot of time, money and resources to conduct market research, design a new brand logos and launch a brand-new marketing strategy. These costs can be high, especially for small businesses or companies with limited budgets.

2. Consumption of brand assets: Enterprises have invested a lot of time and energy in establishing and promoting old brands. In the process of repositioning the brand, the original brand assets may be abandoned or devalued, which may be a loss that cannot be ignored for enterprises.

3. Poor market response: repositioning the brand may lead to drastic changes in the brand image, and consumers may be confused, distrustful, disagreeable or even disgusted, thus affecting sales and market share.