What is outdoor advertising?

Outdoor advertising refers to all kinds of advertising forms displayed in outdoor places, which are different from the audience limitations of traditional advertising media such as TV and newspapers. Outdoor advertising is more extensive and mandatory, and most people can see it in public places such as streets, squares, commercial centers and public transportation.

It is easy to think that outdoor advertising has many forms, including billboards, light boxes, neon lights, electronic screens, bus advertisements, subway advertisements, outdoor advertising vehicles and so on. Outdoor advertisements usually use large fonts, striking colors, concise words and graphics to attract the attention of pedestrians, vehicles and passengers. Compared with traditional advertising media, outdoor advertising has a relatively long life cycle and can be continuously displayed in a specific period of time to enhance the influence of advertising.

The advantages of outdoor advertising mainly include the following points:

Wide coverage: Outdoor advertising has a wide coverage and can be displayed in public places to reach more potential customers.

Strong compulsion: outdoor advertising display places are not limited, whether it is public places or commercial places, it can touch the audience's eyes. Compared with TV, newspapers and other advertising media, outdoor advertising is more mandatory, because it is difficult to avoid being observed by outdoor advertising whether people want to watch it or not.

High exposure: Outdoor advertisements usually use large fonts, eye-catching colors, simple words and graphics, which can attract the attention of pedestrians, vehicles, passengers and other audiences, thus obtaining high exposure.

Long-term benefits: Compared with traditional advertising media such as TV and newspapers, outdoor advertising has a longer life cycle and can be continuously displayed in a specific period of time, thus enhancing the influence of advertising.

Strong flexibility: outdoor advertising can change the content and location at any time according to the needs to meet different advertising needs.

However, outdoor advertising also has some disadvantages. For example, outdoor advertising has a wide audience range, but it is weak in guiding the audience, so it is difficult to target specific audience groups for advertising.