Traditional Culture Encyclopedia - Traditional culture - What's the difference between new media marketing and traditional marketing?

What's the difference between new media marketing and traditional marketing?

Traditional media marketing refers to TV media, print media and radio, while new media marketing refers to WeChat, Weibo, forums and search engines.

New media marketing is a marketing model that provides targeted psychological guidance to consumers based on the concept appeal and problem analysis of specific products. In essence, it is the realization of enterprise soft infiltration management strategy in the form of new media. Consumers usually agree with certain concepts, viewpoints and analytical ideas through media expression and public opinion dissemination, so as to achieve the purpose of enterprise brand promotion and product sales.