What is the traditional mode that belongs to users?

(1) The traditional user definition is to classify user rows by products, with emphasis on products. Commercial activities are product-centered, starting from product production, distribution channels, advertising, user purchase and trading, and all activities are product-centered. In this mode, the so-called "my users" are aimed at manufacturers and products. For example, if a user buys a product, the user is the manufacturer or user of the product for the manufacturer of the product. According to this logical analysis, the so-called "user value" in the traditional model only refers to the product value of a single dimension. Some well-done enterprises have added some added value to users, such as Haidilao, and added an extra service to achieve the ultimate.

(2) meet the needs of users? What exactly do users want? According to the above logical analysis, users are nothing more than selfish, and what users want is other values besides the product itself. The so-called meeting the needs of users means meeting the needs of the product itself in a single dimension, but also meeting other needs in other dimensions, which can be called customer experience.

(3) What is user value? User value is the satisfaction of users to the product value of a single dimension and other needs of expectation (desire) dimension through irrational brain. According to this logic, the definition of user is to classify products with human dimension and take people as the center. All business activities are people-centered and people's needs are the center. Merchants begin to produce, publicize, customize purchases and trade, and all activities are carried out around people. In this mode, the so-called "I" user should be the so-called personal ip or enterprise ip in the current Internet era. In the future, the so-called "my users" should be who the users choose to be their customers, and businesses that cannot meet the multi-dimensional needs of users are struggling.

(4) Explain the desires and needs of "people" in other dimensions? Since people are classified as dimensions, human nature is the essence, and the characteristics of human nature, 1, are heterogeneous, and the characteristics of users are very different, so it is almost difficult to find exactly the same users. 2. Contextualization, the user's behavior is influenced by the situation. 3. Plastic, users are changeable, and their preferences will change and evolve at any time with the stimulation of different external information. 4. Self-interest, users pursue personal total utility. User value has several characteristics, 1. It is a collection of requirements, 2. It is a customer of many enterprises and is unstable. It is a user of many commodities. With the change of human nature, the demand is changing at any time.

Personally, the needs of other dimensions at this stage, such as emotions, emotions, psychology, human weaknesses and other needs, are mainly spiritual.

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