What is customer transfer cost? How does it affect customer retention?

Customer transfer cost is the price that customers have to pay to give up your products and choose other people's products.

Have a great influence. The higher the cost, the greater the cost for customers to give up your choice of other people's products. Then he will measure whether it is necessary to choose other people's products.

For example, in the point system, a customer has accumulated a lot of points in company A, and even if the products are inferior, he will not buy the products of company B. ..