Why do businesses need to do new media marketing?

When it comes to new media marketing, I believe that most businesses have some feelings that new media is gradually evolving into an integral part of every business. With the rapid development of Internet technology, more and more new media platforms appear in the eyes of the public. Where there is a new media platform, where there is traffic, where there are users, where there are users, and new media marketing has become one of the essential tools for enterprises in brand promotion. In recent years, companies such as Haier and Bakelite have become "online celebrity companies" in new media marketing, and many companies are competing to imitate them! However, the enterprise to carry out new media marketing, never send microblogging, chasing hotspots, follow the trend of doing H5 so simple. Through these appearances, we must first clarify what is new media marketing. Perhaps for many enterprises, this is still a fuzzy area! Today to understand the new media marketing with Zhonghui Technology editorial. First, what is new media marketing? New media marketing refers to the use of microblogging, microblogging, jittering, small red book and other social platforms, as well as other to Baike, today's headlines, big fish, microblogging official account, netease, microblogging microblogging official account, sohu, a little bit, Zhihu, Jane book as the main body of the self-media platform for the promotion of a publicity way. New media marketing comes with the development of the Internet, that is, enterprises or individuals to use Internet channels to promote their products, services and brand building IP, for you to solve the problem of online and offline promotional media! Second, the advantages of new media marketing 1, wide coverage, cross-regional. 2, online promotion of content, high quality, long retention time. 3, fast dissemination of information, scalable, transparent information. 4, targeted, comprehensive, audience attention, interactivity. 5, less investment, high efficiency, high timeliness. 6, multi-dimensional marketing, online marketing can be combined with a variety of things before marketing Publicity. 7, enhance brand image, enhance product awareness, increase overall product sales, solve the bottleneck of offline sales, improve the network operating system. 8, online publicity of repeatability and retrievability. Third, why should enterprises do new media marketing? Most of today's customers are loyal users of the Internet. Most of their time is spent on the Internet. They face the computer at work, hold the cell phone when resting, and even brush Jieyin when going to the toilet. These consumption characteristics and behaviors determine that today's businessmen can't just rely on traditional marketing models to sell if they want to successfully occupy consumers' minds. We need to do things that attract users and grab their attention! Fourth, then how do enterprises carry out new media marketing? 'Combined with years of practical experience, the first thing to do is value positioning, that is, what kind of value the product can bring to the user; followed by character positioning, the corporate image is youthful and dynamic or professional and majestic, and what is the tone of the product? With a clear positioning, the new media marketing company can shape the product image online through the website, social media accounts, self-media accounts, expound their business logic and show what value the product can bring to users. Only by keeping these points in mind can new media marketing be successful.