How do traditional enterprises use online payment for intelligent digital management?

Digital management has been paid more and more attention by many enterprises. However, on the road of transformation, traditional enterprises have a lot of unspeakable anxiety-the great potential of digital economy in the consumer market has begun to penetrate vertically into the circulation end and manufacturing end. On the one hand, traditional enterprises are worried that they will be abandoned if they do not follow up, but on the other hand, the biggest problem they encounter is that they cannot follow up normally. Many companies are almost watching themselves drift away from the digital economy era.

After all, the word digital management is too vague, and the methods in every industry and field are different, so we can't simply take it or copy it with a unified template.

So, what does digital transformation mean? Digital transformation can be viewed from two aspects: digitalization and transformation. Digitalization is to connect the real world we live in with the virtual digital expression, thus transforming the existing information into analyzable data.

For example, in the era of the Internet of Everything, shampoo manufacturers can digitize and intelligentize shampoo bottles through sensors, so as to grasp the data of consumption and use time of target consumers, which is digitalization.

And "transformation" refers to creating new business models with the blessing of technology. For example, when consumers are running out of a product, you can remind them to buy a new one in some way, or tell them where there is a discount, which can help enterprises improve their customer experience, optimize their operation mode, develop intelligent products and services, and promote the transformation of leadership and work resources.

How should traditional enterprises transform their intelligent digital management? We can start from several aspects:

First, let digitalization drive marketing and realize digitalization of marketing.

At this point, Alibaba has actually done it silently for many years. For some traditional small enterprises, the most basic marketing model is to divide regions, develop and follow up one region by one person, and measure the land with both feet to visit customers.

I collected a lot of business cards, materials and made a lot of forms, but they were not properly kept in the end, and some even took customers away directly after leaving their jobs.

Alibaba has its own sales management system from the beginning. In the system, you can view almost all the customer information in your area, including the last person's visit. You can easily understand the customers in your area by sitting on the computer and divide the key follow-up objects.

At the same time, digital management will provide the latest industry information and trends, so that you can grasp the industry situation for the first time and adjust your marketing strategy at any time.

The digitalization of marketing can also be reflected in all aspects of marketing. The next marketing action is based on data. Enterprises can directly contact consumers through digital means, and the analysis function is increasingly powerful. Therefore, enterprises have an unprecedented understanding of the current and potential markets. With the help of complex background technology, enterprises can quickly adjust their business direction and provide services needed by the market more and more quickly.

Let numbers play an important reference role in marketing.

Second, the digitalization of production management

The digitalization of production is relatively complicated because there are many production links. In some enterprises with better digital development, every link in the business process will be dismantled and digitized. For example, as a manufacturing enterprise, it can set up corresponding management applications in R&D, molds, projects, quality control, production and other links, and link these applications through processes, thus driving the overall efficiency of product business processes and maximizing production efficiency.

Production management is different from the traditional management mode. Everything is supervised and managed by digital process, and every link of production is not missed. Managers can see the development progress and current situation of each link at a glance, and can also find out which link has problems as soon as possible and make targeted improvements.

Thirdly, the digitalization of internal management.

In the digital age, virtual organizations appear gradually. In the virtual organization, members have no offline office space or traditional office address, and members of the organization are distributed all over the country and work together through the Internet platform.

In the past, enterprises generally cooperated through social software such as WeChat and QQ. Later, with the efficient cooperation of virtual organizations and the increasing demand for mobile office, mobile office software such as DingTalk and Enterprise WeChat appeared, which made the office and management of virtual organizations more standardized.

In the approval process, digitalization has opened online intelligent approval, bid farewell to the long and cumbersome approval process in the past, and let the lowest-level needs reach the real decision makers in the first time. Simplifying the process will make the overall operation of the organization more efficient.

Of course, the content of digital transformation projects is different. After all, enterprises are located in different industries, different scales, different enterprise status, and the main goals of digital transformation are also different. These differences will make the contents of digital transformation projects vary widely, so we can't investigate them alone. We need to make our own digital transformation plan according to our actual situation.

The digital transformation of traditional enterprises is a long-term and arduous task, which cannot be accomplished overnight. It needs the cooperation of various departments and is a huge project. Rome was not built in a day. In order to complete the digital transformation, we need to start from the details, have a global vision, and combine the actual situation of enterprises to move forward gradually on the road of digitalization.

Of course, if the enterprise itself does not have such ability and talents, it can completely complete the digital transformation of the enterprise with the help of third-party service providers (such as online payment), using their professional knowledge, industry experience and leading digital tools.