How does Baidu Maps profit?

The first stage, the era of in-vehicle maps: making money from car manufacturers.

Early map makers, AutoNavi and Keliad, mainly relied on the car navigation market to make money.

With the development of the times, AutoNavi also killed into the Internet maps and mobile navigation maps, is considered to be the most successful transformation of the traditional map manufacturers.

The second stage, the Internet era: earn money from offline merchants, in addition to selling map services.

Gourmet, accommodation, travel, shopping, entertainment, life, attractions when a random channel to introduce paid ranking, labeling, is the silver.

There is also the external provision of map data, map services, navigation services, is also a major means of profitability.

The third stage, the mobile Internet era: make eyeballs do not make money.

Often as a basic business of large enterprises, only responsible for attracting users, Gaode and Baidu are so.

Some years ago, the map was pinned a lot of hope, hoping to become the entrance to O2O. After years of practice, it was found that this O2O entrance was not established, and after the acquisition of AutoNavi by Ali, it cut its O2O part and let it focus on the map business itself.