The combination of European and American traditions

European countries have many taboos about western numbers, colors, flowers and animals. Westerners generally taboo "13" and "Friday" because of Christian legends; Many western countries regard black as a symbol of funeral; In international communication occasions, it is customary to avoid using azaleas, chrysanthemums, carnations and yellow flowers for guests; In addition, animals such as elephants, peacocks and cranes, which are regarded as auspicious, festive and longevity in China, are also taboo in some western countries, and are regarded as synonymous with stupidity (Britain), adulteress (Britain, France) and stupid person (France) respectively.

Danes like saunas and drinking, and wine is more expensive. If you entertain a sauna or bring a few more bottles of scotch whisky in business activities, you can increase your conversation and it is the best gift;

Norwegians pay attention to punctuality and keep a certain distance from others. When visiting or attending a family dinner, prepare gifts such as flowers or candy for the hostess. When you go out to make friends, don't scare the river bird (Norway's national bird). Generally speaking, red is considered as a popular color.

Germans are famous for their efficiency. German negotiators have serious personal relationships, so they should get used to wearing suits on various occasions (don't put your hands in your pockets, which is considered impolite). Gifts should be personal, even in the name of the company;

Greeks love to take a nap, which is caused by the subtropical climate. Saying "good afternoon" can include saying "good night" after midnight. The Greek way of operation is more traditional, and bargaining can be seen everywhere;

Austrians don't like to eat shrimp in the New Year. Because shrimp will walk backwards, which symbolizes bad luck. If you eat shrimp, it is difficult to make progress in the new year.

Spaniards who emphasize personal credibility would rather suffer a little loss than admit their mistakes publicly. If you think they have suffered unintentional losses in the agreement and helped them, you will win their friendship and trust forever.

The French are the most patriotic. No matter how good you speak English, you will ask for negotiations in French and never give in. Pay great attention to dress and wear the best clothes possible during the talks;

For political and historical reasons, Irish people avoid using red, white and blue (the colors of the British flag). In addition, Irish law prohibits Irish people from getting divorced;

Italians are less rigid than Germans and more enthusiastic than French. But when dealing with business, it is usually not emotional. Slow decision-making, not discussing with employees, but unwilling to make a hasty statement; Luxembourg people, descendants of Germans. Because the country is small, most people go home for dinner by bus at noon and don't work at noon;

The Dutch, once the most orthodox people in Europe, love cleanliness and order. When doing business, I hope you make an appointment in advance before coming to Holland. Frank and frank personality;

The Portuguese are very much like the Greeks, easy-going and sociable. Wear a suit in spite of the hot weather. When negotiating with them, you should wear a neat coat and tie in public and social occasions.

In Schwaetzer, the birthplace of the Swiss, men generally wear knee-length trousers, wide-sleeved shirts and short coats; Women wear silk tops, long skirts and velvet vests.

Festivals dedicated to Swiss Catholicism have been passed down to this day. On festivals, people wear national costumes, sing, dance and pray. Children's Day Festival, also known as "Crazy Festival", participants wear masks, tie bags with green peas on their pants and chase each other. At this time, even the priest put on a mask and participated in the festival with people. In the mountainous areas, villagers wear gorgeous costumes and orchestras play music. After the ceremony, the priest went to the residents' homes to pray for the prosperity of people and animals.

Onion Festival is held in Bern on Monday in the fourth week of June every year165438+1October. This festival has a history of three and a half centuries. This is the biggest holiday after Christmas. In addition to onion trading, other markets are also very active this day.

Shepherd's Day is a day when shepherds drive their cattle and sheep to the Alps to eat grass. It is held in autumn, when cattle are fat and sheep are strong. On this day, the herdsmen rushed the best cattle and sheep to the town for public exhibition and appraisal, and the winners hung red flowers.