The difference between marketing and e-commerce

Marketing is different from the field of e-commerce, and it is chosen according to its own interests and employment direction.

1, marketing, also known as marketing, marketing or marketing, MBA, EMBA and other classic business management courses all regard marketing as an important module for management and education managers.

(1) Marketing is an activity, process and system that brings value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market.

(2) Employment direction: I can engage in enterprise marketing management, customer asset management, network marketing management, marketing planning, marketing diagnosis, market research and consultation in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, securities, tourism and real estate.

2. E-commerce is a commercial activity with information network technology as the means and commodity exchange as the center; It can also be understood as trading activities and related services in the form of electronic transactions on the Internet, Intranet and VAN (ValueAddedNetwork), which is the electronization, networking and informatization of all links of traditional commercial activities.

(2) E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business activities around the world under the open network environment of the Internet, so as to realize online shopping of consumers, online transactions between businesses and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce. E-commerce is divided into ABC, B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G), O2O, etc.

(2) Employment orientation: I can be engaged in background operation of banks (network operation), web design, website construction and maintenance of enterprises and institutions, or network editing, website content maintenance and network marketing (including international trade), marketing planning of enterprise goods and services, etc. College graduates are mainly engaged in online marketing, online customer service and e-commerce project operation.