The role and advantages of soft text promotion

Publishing soft text to major portals, covering a wide range, and can be forwarded twice, the publicity effect is good, long lasting.

The production cost of soft documents is low, which can greatly reduce the burden of enterprise operation.

Soft text marketing promotion advantages:

1, soft text cost is relatively low, cost-effective: the cost is generally 1/20 of the hard advertising. print media and outdoor media advertising costs are also beyond the reach of many small and medium-sized enterprises. Soft text has an absolute advantage, an original soft text cost I do not know how many times lower than hard advertising.

2, the audience acceptance is high, can enhance the degree of trust: news marketing is a news perspective, the news form of expression, complete, clear, real, reliable news events to the public articulated clearly. And is reproduced by a number of media, reported, so it is easier to be accepted by the audience, the trust.

For the audience, if it does bring value to the audience, even if a sentence, a point of view of the audience is inspired, helpful, the audience are willing to accept and very likely to help you spread.

3, reusability is excellent, multi-point multi-source dissemination: the basic characteristics of the news is fresh, the latest events, rapid and timely reports to the audience. Soft marketing focuses on the hierarchy of communication, multi-point placement, the effect produced is a single single-point release of several times.

4, rich and varied content, readable: network news can be simple, complete long-term preservation, in order to access the required for future use.

5, the target audience is more accurate: due to the authenticity and timeliness of the news, people are more willing to pay attention to, so the audience is more extensive, including consumers, investors, media journalists, editors and so on. Soft text is relatively speaking more targeted, from the title, content can be accurately targeted at the audience, especially the network soft text, through the Baidu search over the more accurate.

6, the operation is more flexible, wide range of dissemination, release channels: the news is easy to be reproduced, can be secondary or multiple dissemination.

The role and advantages of soft text promotion