What is retail digitalization?

Hello! I am glad to answer your question: digital retailing actually relies on modern information technology and intelligent tools "big data, cloud computing, artificial intelligence, etc." Digitally integrate commodity information, logistics information, transaction information and user information involved in the retail value chain into data assets that can be identified, calculated, integrated and optimized by intelligent devices. Through the combination of these data assets and the core value orientation of retail enterprises, we can guide the intelligent upgrade of retail formats, thus promoting the improvement of consumer experience and realizing the improvement of retailer's operational efficiency. 1.

The core of digital capacity building is carried out under the clear business philosophy and clear value orientation of retail enterprises, and the core of digitalization is the full combination of "full link" and "user thinking".

Digital construction is an inevitable way for retail enterprises to enhance their capabilities, but digitalization itself is only a way to enhance their capabilities, not capabilities. Only by realizing the digital integration, analysis, management and decision-making of enterprises and carrying out closed-loop optimization around decision-making is the ability. 2.

Digitalization is the infrastructure of retail enterprises, not the core. The core is the corporate culture displayed by different retail enterprises behind digitalization. For any retail enterprise, what can determine how far we go is the cultural brand we have established within the enterprise.

Today's China market has become a bit lively and cruel. Of course, there is still huge room for growth. Liveliness belongs to everyone, cruelty belongs to everyone, and growth belongs to everyone. However, in the end, those enterprises that consolidate their business foundation from the inside out and always practice and stick to corporate vision, mission and values will become the masters of growth. I hope my answer is helpful to you! Hope to adopt