Ultra-practical tourism planning strategy: a categorized guide to building urban suburban idyllic complexes

In recent years, China's urban suburban idyllic complexes have mushroomed, with diverse forms and distinctive features. Each complex will form an idyllic complex with distinctive characteristics based on different geographical locations, base conditions and distribution of various resources, as well as different industrial compositions of the idyllic complex. In order to better study the planning and design of urban suburban field complexes, we need to carry out a basic classification of existing field complexes, and then based on different types of detailed planning and analysis:

Basic classification of urban suburban field complexes

The development of urban suburban field complexes is generally more dependent on the neighboring cities, which not only has a relatively advantageous location, but also has the ability to provide the best services. Urban suburban idyllic complex based on the different needs of different age levels of sources, around the basic agricultural industry reasonably arranged for the main age level of the population of the industry, the formation of a certain age group of people's activities as the characteristics of the idyllic complex, the type can be divided into children's education, ecological science and popularization of farms, youth activities experience farms, the middle-aged leisure and vacation farms, the elderly, health care bases.

The suburban idyllic complex is based on different geographic locations and industrial structures, forming different types with regional advantages. For example, suburban areas are dominated by family agriculture, while remote villages are dominated by collective agriculture, and the different modes of production are directly related to the industrial composition of the field complex, for example, suburban urban leisure agriculture is dominated by the tertiary industry will account for a larger proportion of the remote suburban areas are dominated by modern scientific and technological agriculture, primary and secondary industry as the main industry, so based on the geographic location of the field complex can be divided into suburban urban agriculture model, suburban leisure experience model and remote characteristics of the agricultural model.

The urban periphery of the field complex based on its basic types of agriculture, the introduction of secondary and tertiary industries, to stimulate industrial vitality, innovation and industrial model, can also be divided into: field tourism, fruit experience, vegetable garden farming, animal husbandry fun and fisheries leisure.

Different classification standards can be divided into different types, based on the characteristics of the agricultural industry in the suburbs of the city and the development mode of the garden complex will be divided into the following major types of garden complex.

Characteristic Agricultural Industrial Park Type

Characteristic Agricultural Industrial Park type of idyllic complex is generally based on the specialization of agricultural production parks, through the introduction of modern agricultural science and technology and new crop varieties, and vigorously develop characteristic agricultural production, research and development of specialty products, scientific and technological innovation, agricultural exhibition and education, and agricultural experience and other activities to enrich the content of the industrial park. experience and other activities to enrich the content of the industrial park.

This mode of garden complex generally has the following characteristics.

(1) Specialization of the agricultural industry, generally based on the production of a crop or an agricultural product, conduct professional research in agricultural science and technology and product research and development, and improve the quality of the product as the goal to create high-grade brand products.

(2) Specialized industry-led, development of other peripheral products based on specialized products, forming a series of specialized products, with the integration of production, sales, and exhibitions as the core, and the introduction of other related industries, to form an industrial value chain with special characteristics.

(3) Superior location and convenient transportation, superior location can attract tourists to come to leisure and vacation, convenient transportation to ensure that products can be quickly sold throughout the country. For example, Longquan Peach Valley in Chengdu, Sichuan Province, relying on the local traditional forestry - peach trees, using professional planting and cultivation methods to produce new ornamental or planting varieties of peach trees, scientific management of peach forests, specialization in research and development, production, processing and sales of peach series products, relying on the advantages of peach forest resources to introduce the forestry experience, sightseeing, recreation, tourism and other related industries, forming the integration of the three industries, the development of the peach industry, and the development of the peach industry. The peach forests are also used to introduce forestry experience, sightseeing, leisure, tourism and other related industries, forming a special agricultural industrial park that integrates the three industries, production, exhibition and marketing.

Cultural creativity driven by the integration of the three types of

Cultural creativity driven by the integration of the three types of idyllic complex is based on the agricultural industry, relying on the local traditional culture and folklore and rural customs and styles, the integration of secondary and tertiary industries, the introduction of new industries, and innovation and upgrading of the original industry, to promote the ecological and leisure tourism in rural areas to form an industry, ecology, tourism integration and interaction, and the integration of ecology and tourism. Industry, ecology, tourism integration and interaction of the complex. There are two main types of development models.

Traditional humanities and culture, through innovation and transformation, publicity and inheritance, so that the cultural industry has become the core industry of the idyllic garden complex, such as the Moganshan B&B located in Deqing County, Huzhou City, Zhejiang Province, due to its location in the Golden Triangle area of Shanghai, Ningxia, Hangzhou, has a unique location advantage, relying on the beautiful natural scenery and profound humanities and history, the formation of the characteristics of the culture-oriented culture of cultural and creative resorts, and the formation of a cultural and creative resort. Relying on the innovation of its architectural culture, it has driven the development of the B&B industry and formed a unique brand image.

The introduction of new creative culture or new industries, mainly creative industries, through artistic creation, cultural display, handmade and other methods of modern culture and industrial integration, to attract youth entrepreneurship, artists gathered for cultural and artistic creations, celebrities, artists, communication and discussion, cultural integration, the formation of new and old culture intertwined with the artistic atmosphere of the creative industries gathered complex. For example, the Songzhuang Cultural and Creative Industries Aggregation Zone in Beijing not only preserves the original rural landscape and idyllic landscapes, but also introduces new oil painting culture and other creative cultures to form a cultural gathering place.

Modern Agricultural Sightseeing and Experience Types

Modern agricultural sightseeing and experience types of idyllic complex is to take advantage of the location of the outskirts of the city, based on the idyllic landscape and the ecological environment, the introduction of modern agricultural hi-tech and technology, to create a variety of agricultural sightseeing bases, farming civilization and the idyllic experience of the activities, to form a recreation, sightseeing and learning idyllic complex. and learning in an idyllic complex. According to different forms of agricultural experience, they can be categorized as follows.

(1) Tourism-oriented modern agricultural complex, focusing on the display of modern agricultural technology, new seedling cultivation, crop planting bases and traditional farming culture. For example, the Nanhe County Agricultural Carnival, which is located in Nanhe County, Xingtai City, Hebei Province, is equipped with a creative style pavilion exhibition area, high-tech agricultural demonstration and display area, agricultural Disney theme park and exquisite live experience area.

Xinjin County, Sichuan Province, the International Field and Garden Agricultural Expo Park, relying on superior geographic location and the park's permanence and openness, follow the concept of ecological agriculture, the development of agricultural characteristics of the industry, focusing on the display of modern agricultural research results, new varieties of crops, planting of new technologies, etc., the park layout of the national farmers' entrepreneurship park in cooperation with Taiwan, with a 4A-level zebra mussel forest scenic spot, innovative organic farms and other new It is a new type of industrial park to create organic new farmers' entrepreneurship park, and become a model demonstration area relying on large cities to develop urban modern agriculture.

(2) Farming experience-based idyllic complex, relying on local agro-ecological natural resources and traditional cultural practices, innovative rural construction concepts, inheriting the essence of native culture, integrating modern tourism, leisure, service and other industries, with cultural experience and farming experience as the core, the development of new industries and new modes of business, to create travel destinations.

Eco-holiday farm type

Eco-holiday farm type of rural complex is based on the superior geographic location, relying on the local advantages of natural resources, beautiful rural environment and basic agriculture, with ecological design theory as a guide, the protection of the environmental and ecological balance for the purpose of the development of leisure and vacation as the main purpose of the farm industry. There are three main types of this model.

(1) Eco-tourism resort, relying on the beautiful idyllic environment, with idyllic agriculture as the object of development, the development of leisure agriculture, green agriculture and eco-agriculture, and the introduction of the tourism industry, real estate and services, to create an eco-tourism-oriented eco-agricultural complex, to attract tourists to travel and vacation here. For example, Song Weiping's Blue City town, in the form of farms, the development of eco-agriculture, to attract passenger flow.

(2) natural environment resources tour, the use of local characteristics of natural resources, fully explore the value of resources, combined with the concept of ecological design, rational planning of the industrial structure, the development of characteristics of the tourism products and high-end resort hotels, to attract tourists to leisure and vacation. For example, the hot water town of Chenzhou in Hunan Province has rich geothermal resources, which can develop hot spring tourism and other related industries. It is also located near the Jiulongjiang National Forest Park, which can expand tourism services.

(3) Characteristic agricultural resort farms, the development of specialized characteristic agriculture, production and processing of characteristic agricultural products, and as the main focus, the development of a series of peripheral products and activities, to attract people to come to experience, leisure, vacation, sightseeing, tourism.

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