How to design promotional posters

Designing a publicity poster:

1, the purpose of this poster?

2, who is the target audience?

3, how about their reception?

4, how about other posters of the same type of product in the same industry?

5, the embodiment of this poster strategy?

6, creative point?

7, expression?

8, how to combine with the product?

One, the theme is clear

Two, the focus of the text is prominent (the bold bold, the red red red)

Three, in line with the habit of reading

Four, in the shortest possible time to stimulate the desire to click on the (might as well do a thinking to try)

Five, the color is not too eye-catching (can not be too flowery)

Six, the number of products should not be Too much

seven, the number of information to balance, there should be left empty

Left empty can make the picture and text breathing space

eight, the design of Banner

1, highlighting the product and its characteristics, the use of attractive promotional terms appropriate weakening of the company's name and logo

2, the picture is not the more the better, highlighting the key points, the necessary product descriptions Can not be less

3, reasonable arrangement of the content of the picture, highlight the key points, the necessary product description can not be less

4, the color should not be over-exaggerated, and strive to create a pleasant and comfortable sense of feeling

1, full of visual impact can be achieved through the image and color.

2, the poster expresses the content of the refined, seize the main demand point.

3, the content should not be too much.

4, generally picture-based, supplemented by copy.

5, the theme of the font eye-catching.

Poster design must have considerable appeal and artistic infectivity, to mobilize the image, color, composition, sense of form and other factors to form a strong visual effect; it should have a strong visual center of the picture, should strive for novelty, simplicity, but also must have a unique artistic style and design features. You can first choose the theme, then look for suitable pictures, and then design some slogans. Different nature of publicity posters have different requirements, the following introduces its basic principles:

A, consistent principle

In the design process, the designer must have a clear order of the whole process and one by one implementation. Poster design must be consistent from the beginning, including the title, selection of information, photos and logos. Without consistency, the poster will be confusing and difficult to read. All design elements must be combined in an appropriate manner to form an organic whole.

Second, the principle of relevance

To make the work consistent, the first principle is to use the principle of relevance, which can also be called grouping. Relevance is based on the natural principle that things are grouped together. If we look at a page and see the components put together in a well-organized way, we try to understand them. We always think of them as a group - regardless of whether the different parts are actually similar or related. It's kind of like the principle of "guilt by association".

Poster designers can realize this principle of association in a number of ways. First, grouping people, objects, and text can improve the effectiveness of the message. You can imagine many billboard advertisements that consist of a photo of a consumer, a picture of a product, and an advertising message. Grouping the types of people (children? Elderly people? Overworked parents?) The choice of character is inevitably linked to the product. If the photo of the person is handled well, it's as if the consumer is saying, "I always use Bleacho bleach," rather than a straitjacketed tagline

Secondly, the pieces have a stronger impact when put together than when they're loosely structured individually. When there are several items that are very similar (e.g., several different watches in a chain together), then the viewer's eye can naturally move from one watch to another. These items then form a visual unit that can give the viewer an individual message rather than an indirect one.

If the items in a poster are all very similar, grouping them together in a composition will make the poster more appealing. Other elements will be treated as secondary by the viewer.

Three, the principle of repetition

Another way to create consistency in your work is to repeat shapes, colors or certain values. When you see a design element in a plane with different parts of it being applied over and over again, our eyes naturally follow them, and sometimes even though they are not placed together, our vision still sees them as a whole. We subconsciously draw connecting lines between them.

The easiest way to apply repetition is to create a pattern in the background of a poster and then repeat it. These repeating patterns in the background create an interesting visual and compositional effect, which then connects the background to the elements in the foreground.

Another way to apply repetition is to have a line of repeating elements direct the viewer's eye to an important message, logo, or image. Repeating elements can create a path to direct our eyes so that the viewer creates a sense of curiosity - what's coming from the other end? It's really a form of storytelling that entices the viewer to keep looking.

Human vision has a very strong sense of repetition, and we sometimes see objects in a diagram as repetitive even when they are not. For example, in a poster about nail polish, we may add a very large drop of nail polish at the top of the poster. And in another part of the work, the same graphic or color as this drop of nail polish creates an effect that corresponds to the drop above it. Without realizing it, our eyes have gone to the bottom.

Fourth, the principle of continuity

It is usually applied with repetition, as seen in the example above. When a designer applies continuity to a design, the objects in the work are composed together to guide the viewer to another position.

This method is usually achieved using a linear effect. When we see a line, our eyes instinctively follow it, wanting to see where the line will go.

V. Adding background color

If there is no ****ing sameness in the shape, color, or appearance of the various elements in the piece, a simple solution to give the piece unity is to place them all in a solid color area. For most commercial posters, there is a need for the poster to be able to quickly convey the desired message, and we generally use shapes or colors that are related.

Six, the principle of coordination

Whether coordinated or uncoordinated composition can make the layout of the poster has a strong visual effect. Because breaking the balance will produce a tense atmosphere. For small children, we know to keep them away from potentially dangerous things like leaning trees, rocks, furniture or ladders. So out-of-balance compositions give us that same feeling.

When we look at a work, we always envision a vertical center line and a symmetrical composition on both sides. Coordination is particularly important in design, because the poster always appears as a single entity, with nothing else around it to visually support it (in other designs, such as magazine advertisements, its neighboring page or other surrounding elements can serve as a support).

Seven, symmetrical coordination

Symmetry: nature is full of symmetry. Butterflies, maple leaves and snowflakes all have a very symmetrical shape. Humans feel a special affinity for these symmetries, perhaps because our bodies are also symmetrical (which, of course, a huge percentage of us are).

Designers capitalize on this human nature. When creating a poster, a designer will often place a major image or piece of text on a vertical axis and symmetrically left and right. This kind of composition makes the viewer feel comfortable - everything is in order. When the object in our picture is a face or a person's body, a symmetrical composition helps the viewer relate to the work.

Symmetry can also be created by placing individual design objects on their left and right sides. This combination of repetition and symmetry creates a sense of harmony and stability.

Eight, asymmetric coordination:

We often use asymmetric composition techniques to make the poster dynamic. Designers use color, value, shape and position to produce a plane composition that is neither completely balanced but does not cause confusion. Absolutely asymmetrical compositions aren't really easy to achieve -- if the differences in size, color, and other elements aren't too great, there's also a sense of balance.

Nine, shape and positional coordination

Shape coordination and distribution can also create consistency in your poster design. A large and simple shape (or picture and text area) and a small but complex elements can form a good match. Larger shapes attract attention, while smaller elements are less important but visually consistent with the larger area. Typography should be reasonable, color matching should be harmonious, more reference to some pictures, you can also consult: Shang Tang design, Baidu can be searched.