What is the current situation and development trend of retail industry?

The present situation and development trend of retail industry are as follows:

First, the status quo

Under the influence of the epidemic, the retail industry has become one of the most important industries in China. Supermarkets, convenience stores and unmanned vending machines are all switching modes. Switching from online mode to online mode is more convenient for consumers to place orders and avoid close contact.

According to the analysis data of retail industry, the total retail sales in China in 20 15 was 2.69 billion yuan, and in 20021year it was about 3.92 billion yuan. The five-year compound growth rate is 7.82%. Among them, the proportion of online retail sales rose from 10.8% in 20 15 years to 24.9% in 20021year. ?

On the whole, China's retail structure is dominated by small-scale stores, especially the proportion of individual stores is as high as 92%, and the average number of employees in each individual store is only 1.75. Even for large retail enterprises, their organizational scale is still small.

Second, the development trend

1, the retail industry will accelerate its adaptation to market changes.

In order to cope with the rapidly changing market, business is changing from product channels to consumers, and the platform construction of the new retail e-commerce system will be more self-learning and self-adaptive: the focus of business development will shift from the downtown area to the residential community, and more retail brands with urban and regional characteristics will appear in the consumer goods market, changing the phenomenon of "one product in a thousand stores".

2. Integration of technology, fashion and lifestyle.

First, retailers use a series of intelligent applications such as digital signs, electronic fitting rooms, intelligent positioning, self-service terminals, VR display, etc. to bring consumers an intelligent and scene-based shopping experience.

Second, product functions will maintain rapid iteration, and contact with high-tech products has become a new way for consumers to acquire knowledge and show their individuality.

Third, retail brands will convey brand culture and brand positioning to consumers more clearly. The purpose of commodity display is lifestyle display, and the categories of commodities in a single store are more abundant.

3. Integration of high-quality goods, services and culture.

China is transforming from a world factory to a world market, and the consumer goods market still has great growth potential. China brands and retailers will seize the development opportunity of the domestic market, and establish consumers' confidence in local brands and local retail enterprises from three aspects: adhering to cultural self-confidence, deepening the domestic market, purifying the market environment, building an honest retail system and returning to the craftsman spirit.

4. Further integration of online and offline.

With the rapid popularization of mobile Internet, the growth rate of netizens in China is slowing down. The next competitive focus of e-commerce will shift from attracting traffic to tapping customers' consumption potential: improving the quality of goods and services, reducing the rate of bad reviews and improving user loyalty; Actively lay out offline; Through mergers and acquisitions, cross-shareholding, etc. The interests of e-commerce and physical stores will be tied, so that online and offline integration will enter a win-win stage.

5. A variety of formats will develop in an aggregated and ecological way.

In the future, the business environment of the new retail e-commerce platform will continue to develop in the direction of aggregation and ecology: around the community consumption demand, around the service consumption demand, around the business demand of retail giants, a group of productive service enterprises with more subdivided functions such as finance, logistics and consulting will develop ecologically, improving the operating efficiency of large retail enterprises and improving the consumption quality of residents.

6. The socialization characteristics of retail industry will be more obvious.

In the information age, the information gap between merchants and consumers is gradually narrowing, and the effect of one-way communication based on advertising is declining. Word of mouth and trust have become important factors for retail brands to gain consumer recognition. Therefore, retailers will constantly improve their social attributes: using mainstream social platforms such as WeChat, Weibo and public comment; By maintaining high-frequency interaction with consumers; Build a consumer circle.