Compared with the traditional insurance behavior, the differences of online insurance are as follows.

1. Compared with the traditional insurance promotion method, online insurance allows customers to choose their own products. Customers can compare the products of several insurance companies online, with transparent premiums and clear rights and interests, which can greatly reduce the surrender rate of traditional insurance sales.

2. The service is more convenient. Click the mouse to complete online product consultation, electronic insurance policy sent to the mailbox and so on.

3, claims are easier. Internet makes insurance easier, information flows faster, and it is no longer as difficult for customers to claim compensation as before.

Insurance companies can also benefit a lot from online insurance. First of all, the network can promote the accelerated development of the traditional insurance industry, reduce the cost of insurance type selection, insurance plan design and sales, and help improve the operating efficiency of insurance companies. According to statistics, selling insurance policies or providing services to customers through the Internet saves 58% to 765,438+0% compared with traditional marketing methods.

Extended data

Characteristics of network insurance platform

1. Maintain a neutral position to gain the trust of participants, integrate buyer's demand information and seller's supply information, match buyers and sellers, support transactions and facilitate market operation.

2. The integration of buyers and sellers' enterprises and third-party platforms can make good use of the scale benefits of third-party platforms.

The goal of the platform is to build an efficient information exchange platform for enterprises and create a good business credit environment.

The emergence of the third-party network insurance platform caters to the consumption habits of Chinese netizens and provides personalized services, which has become the biggest development advantage of the third-party service platform. Entering the network era, China's insurance e-commerce market has become increasingly active, and the market has entered a period of rapid development from the introduction period.

Insurance companies increase investment in building their own e-commerce websites and telephone sales platforms, and professionals, individuals and agents provide convenient and efficient e-commerce services. At the same time, they also pay attention to cooperation with professional third-party websites. The third-party platform is an insurance company's sales channel and an important channel for brand promotion.

Baidu encyclopedia-network insurance platform

Baidu encyclopedia-network insurance