Management concept of teahouse

Tea culture is an important part of China traditional culture, and teahouse is the carrier and concrete manifestation of tea culture. In the design of teahouse space, paying attention to the inheritance and application of regional culture will help to enhance the typicality and uniqueness of teahouse design and enhance its overall style and charm. Let me tell you the management concept of the teahouse, hoping to help you.

The management concept of teahouse The characteristics and contents of teahouse management Modern teahouse is a unique industry in the service field. It takes tea art and tea tasting as carriers to meet customers' material and spiritual needs. It has many functions, such as tea tasting, entertainment, cultural exchange, art appreciation, business negotiation, social communication and so on. It is a comprehensive service place. Because it has adapted to the current consumption trends and trends, it has developed rapidly. If teahouse wants to give full play to its functions and gain competitive advantages, it must combine the characteristics of tea art industry, strengthen management, improve service level and win customers with high-quality and efficient services.

The management of teahouse is to meet customers' needs through human service activities, using space, equipment and certain consumption materials, so as to realize economic and social benefits. Teahouse management is a highly professional job, which has its own characteristics and contents besides similarities with the general service industry.

(A) the characteristics of teahouse management

1. Nationality of cultural characteristics

Teahouse displays tea art and tea culture, and its service content also represents the content of Chinese national cultural spirit. It can be said that the teahouse is the concentration of national culture. With the development of society, teahouse has become an increasingly important social place for people. Calligraphy and painting, simple and elegant furniture, melodious national music, ornaments with folk characteristics, decorations, national costumes, handicrafts with different styles, and various famous teas and fascinating tea performances make people feel the rich connotation of national culture while enjoying the charm of tea culture. Tea artists also show customers tea culture through language, body movements and emotional communication, and interpret China's excellent national culture.

2. The comprehensiveness of art

In terms of decoration and display, many teahouses highlight the characteristics of a certain era, fully penetrate and integrate various arts of that era, and fully display their artistic charm. There is not only tea art here, but also piano, chess, books, paintings, poems, words, songs and poems, as well as clothing, handicrafts and food. To create a harmonious artistic atmosphere. In such an environment, employees are required to study tea art and tea culture knowledge hard, constantly improve their artistic accomplishment, and show the infinite charm of national culture and art through their own continuous efforts.

3. Diversity of customers

From the service object, the customers of the teahouse are diverse. Some people have high cultural quality and pursue elegant and quiet environment and artistic enjoyment; Some people are for social or business needs; Some people are arty and follow the fashion. People who go to the teahouse include celebrities from all walks of life, overseas Chinese, compatriots from Hong Kong and Taiwan, and international friends. Because of their different cultural qualities, hobbies, customs and tea tasting motives, their requirements for tea service are also different. This requires teahouses to constantly improve the service skills and service level of service personnel to better meet the needs of customers at all levels.

4. The uniqueness of the product

The core product of teahouse is service, which has the characteristics of invisibility, randomness, synchronization of service provision and customer participation, which makes it obviously different from the consumption of tangible products. This requires service personnel not only to have comprehensive knowledge and skilled skills, but also to have a unique vision, be good at observing and analyzing customers, understand their real needs, adjust the atmosphere in time, show the flexibility, randomness and affinity of service, integrate the atmosphere of customers and tea houses, actively participate in tea ceremony, and better understand and accept the service of tea houses.

5. Sociality of interests

Of course, the pursuit of good economic benefits is a necessary condition for the survival and development of teahouses. However, due to the particularity of tea art industry, its social benefits should be emphasized in the management process. Tea art can purify the soul, beautify life, improve society, promote harmony between people and promote the progress of social civilization. Teahouses should pay attention to the publicity and popularization of tea culture in the course of operation. At the same time, good social benefits can also promote the improvement of teahouse's economic benefits.

6. Complexity of operation and management

As can be seen from the above analysis, although most teahouses are small in scale, they put forward higher requirements for their management. The management of teahouses involves many aspects and its contents are complicated. In order to play the role of teahouse in the fierce market competition and achieve good economic and social benefits, it is necessary to continuously improve the management level.

The definition of business philosophy The so-called business philosophy is the basis for managers to pursue enterprise performance, and it is the confirmation of the values and correct business behaviors of customers, competitors and employees, and then on this basis, the basic ideas, scientific and technological advantages, development direction, common beliefs and business objectives pursued by enterprises are formed.

Business philosophy is a systematic and basic management idea. Management activities should have a fundamental principle, and all management should be carried out around a fundamental core idea. Business philosophy determines the business direction of an enterprise, is the cornerstone of its development, and is also its mission and vision. MBA, CEO 12, EMBA and other mainstream business management courses all introduce the business philosophy in detail.