Internet marketing development analysis and case

An important part of case study analysis is analyzing data analysis. Case study data analysis allows companies to know what customers and competitors are doing in the market, is an important way to improve the competitiveness of the company. So here is my analysis of the development of Internet marketing and case study, I hope it can help.

Internet marketing development analysis and case one:

Chu orange? Create a high premium agricultural products e-commerce

Originally life network operations center deputy general manager Tang Song mentioned in the share called "like Coca-Cola to sell fruit", when doing the Chu orange 2013 brand marketing, taking into account the problem? How to make a non-standardized thing into a standardized, and how to face the young people to do promotion.

So we see the original life network to ? storytelling + cultural packaging + food safety + social media marketing + production and marketing e-commerce a dragon? Which combines big data technology and social advertising technology through? Chu orange story? The combination of big data technology and social advertising technology, through the Chu orange story? spread + pre-sale promotional activities in the form of mutual coordination for the sale of Chu oranges to do warm-up approach is worth learning. Here are some of the key points of the Chu Orange case summarized on the basis of the facts widely discussed before:

1) Using big data technology to provide direction and basis for social advertising

Accurately locking the target group for targeted promotions (the scope of the information collected includes potential fans of the product, consumers of competing products, and opinion leaders of the people)

2) Conducting content marketing for the product spreading

Developed three groups of content direction suitable for social communication, including: Chu orange product safety direction, Chu Shijian story inspirational direction, microblogging fans exclusive discount direction, to establish a bridge with the target consumer contact

3) Big data technology to capture the precise image and content direction to match

Developed a combination of different investment plans, test the interaction rate of the highest combination of communication for key promotion, the interaction rate of the highest combination of communication, the interaction rate of the highest combination of the highest combination of communication for key promotion, the interaction rate of the highest combination of communication, the interaction rate of the highest combination of communication, the interaction rate of the highest combination of the highest combination of communication for key promotion. The highest rate of interaction is tested and focused on promotion to ensure that every cent of the promotion cost is spent on the blade of the knife

4)Invite people to taste the inspirational orange activity - carry out? No threshold? The form of gift activities

Collected 1,000 different industries after 80 entrepreneurs to Chu orange gratuitous incentive gift activities. 30% of the people accepted the gift, followed by more hot topics around the Chu orange.

Internet marketing development analysis and case two:

Jinjiang Star Hotel network marketing case study

2010 China's online travel industry is very lively, whether it is a hotel or air ticket online booking site, have played the network marketing card, first there is a domestic website modeled after the Great Barrier Reef in Australia? The best job in the world? case, launched a? The first is a domestic website following the case of Australia's Great Barrier Reef. Activities to attract a large number of netizens attention. But the network marketing training that: to really reach the netizens and enterprises **** win the marketing effect is not so simple, the reporter interviewed the famous domestic hotel chain brand - Jinjiang Star marketing team and network marketing experts came up with the view that: to take the way of Chinese characteristics of the network marketing is the way of the king.

Sufficiently benefit-driven to make happy netizens happier

In the many varied cases of Internet marketing, Jinjiang Star's marketing team noted that only by combining the behavioral habits of Chinese netizens with the marketing objectives of the enterprise, can the effect of Internet marketing be maximized. And how to realize the combination of the two how to cooperate with the domestic popular SNS media - Kaixin, has become an important choice of Jinjiang Star marketing team.

Mr. Chen Wenzhe, Marketing Director of Jinjiang Star, introduced to the reporter that Kaixin's users are mainly white-collar workers in major cities in China, and that its crowd characteristics and consumer tastes are in line with Jinjiang Star's brand positioning. This is one of the important reasons why Jinjiang Star chose to cooperate with Kaixin.com, how to make Kaixin.com users can also become the users of Jinjiang Star, he believes that it should not affect the user experience of Kaixin.com under the premise of giving the potential customer population to the interests of the sufficient drive.

To this end, Jinjiang Star with the country has opened more than 300 chain stores in January 20, 2010 began to March 10 *** with the launch of ? Don't miss out on millions of prizes! The theme of the promotional activities, the prizes are very rich, the activities set up easy, interesting, as of press time, this activity in the happy home page ads netizens have more than 1 million times, netizens on the activities of the post to reach 5 million times, every day there are nearly 100,000 people will be Jinjiang Star vouchers as a gift to give each other among friends and family.

Totally benefit **** enjoy, win the popularity and hearts

Compared with many domestic enterprises completely copy foreign marketing cases, Jinjiang Star's marketing team is quite confident about how to respect the psychological characteristics of Chinese users, cultural background characteristics; but also a unique way to boldly innovate in the highly competitive market environment. For the hotel industry, word of mouth and brand is crucial. In the highly competitive hotel chain industry, how can Jinjiang Star consolidate and strengthen its reputation as a leading brand of domestic budget hotel chains

? We will always insist on good quality from the perspective of customer experience and impress every customer with our pragmatic spirit, professional skills and sincere service. Moreover, we will constantly adhere to the road of innovative marketing, in line with the purpose of mutual benefit, win-win cooperation and all-round communication with consumers.? Mr. Tong Jiquan, the person in charge of this activity of Jinjiang Star, said so.

Network marketing expert Wang Chiyu in an interview with the reporter, showed more admiration for the Jinjiang Star marketing team. For Jinjiang Star such a chain of hotels with more than a decade of famous brand, always with a new and old customers, partners benefit *** enjoy the concept, and can keenly capture and grasp the characteristics of the constantly young, networked customer base, which makes us full of confidence in the development and future of Jinjiang Star?

In this regard, the domestic hotel industry senior experts said in an interview, the hotel marketers need to have a sense of crisis and a sense of mission, to the industry's prosperity and hard work, to avoid disorderly competition, blindly cut prices caused by internal conflict. What's more, we should do joint business with each other as a loyal partner, learn to win-win or win-win, and change the competition for the synergistic development of competition, which is the development of the hotel industry under the new situation, but also the general trend.