How do traditional enterprises carry out O2O e-commerce activities?

For traditional enterprises, there are several ways to develop O2O e-commerce:

1. In the form of self-built official mall+chain store, consumers directly place orders with the online store in the nearest store, and then experience the service offline. In this process, the brand provides online customer service, and can adjust the goods at any time (in the case of out of stock), and the franchisees pick up the goods and deliver them, which is suitable for the national chain enterprises. There are too many benefits, which are basically mentioned above, but the most powerful one is that online and offline stores can correspond one by one. The disadvantage is that the investment is large and the promotion needs a lot.

2. With the help of national third-party platforms, such as: 58, Fair, Handle or Wo Wo, realize the perfect combination of affiliated enterprises and sub-station system, and with the help of the huge traffic of third-party platforms, quickly promote and bring customers.

3. Build an online mall, carry out various forms of promotion and advance payment, and sell offline services online, which is suitable for localized service enterprises.

In fact, O2O is a new term, but this model has long been adopted by various enterprises, such as e-commerce activities carried out by local life service enterprises on the Internet or joint promotion with group buying platforms, all of which are online to offline. However, for the national chain enterprises, the development of O2O e-commerce is still a new measure.