U.S. traditional retail industry now trend

The U.S. retail industry is among the best in the world, with retail store sales reaching 3.5 trillion U.S. dollars in 2001, and 14 retail chains ranked among the top 500 companies in the U.S., with Wal-Mart taking the top spot. An overview of the current situation of the U.S. retail industry can be seen in two obvious characteristics: chain and suburbanization, and the emerging electronic network retail industry in the experience of the pain of the network bubble, but also to the new specialization of the rapid development of the posture. The new trend of changes in the development of the U.S. retail industry is mainly manifested in the following three points:

1, the traditional retail chain and suburbanization

With the wide application of technological innovation in the traditional retail industry, the complex network system can be formed, and the chain stores by virtue of the scale of the advantages of the operation, so that the process of chaining of the traditional retail industry to accelerate. Chain stores in the United States not only have department stores, but also a variety of specialty stores, such as computer stores, coffee shops, ice cream stores, etc. are operated in a chain mode, and non-chain stores are gradually turning into a supplement to the U.S. retail industry. While expanding in scale, the U.S. retail industry is not only keeping up with the trend in the selection of goods, but also keeping up with the consumers in terms of time and space distance. In the United States residents have moved out of the city to the suburbs in the wave, most chain stores also followed consumers to the suburbs. In addition to New York and other individual large cities, large department store chains have almost all moved to the population living in dense satellite towns around. Chain stores moved out of the big city for the following reasons: residents began to concentrate in the suburbs need chain stores of attentive service; fierce competition makes the big department stores have to find ways to reduce operating costs, and suburban space, cheap land prices, convenient parking, etc., is also a chain store suburbanization of a reason.

2, modern retail network electronic

The popularity of electronic network technology applications, this year, the U.S. retail industry in the entire supply chain will save billions of dollars in spending, and this number will continue to climb with the efficiency of the retail industry. Producers and retailers are working together more closely with improved software features, such as producers are realizing a web-based real-time information pre-answer system, when producers' own production forecasts and retailers order forecasts contradict each other, real-time information early warning system issued a warning, the two sides can take countermeasures. The technology enables more accurate production and supply, while reducing retailer out-of-stock levels and improving inventory turnover, achieving a win-win outcome for both producers and retailers. And the future of the U.S. retail industry will be based on the current trend of electronic networking, at any time to adopt the latest technology, efforts to reduce costs and improve efficiency, so that the retail industry to become a competitive industry, to achieve a multi-win producers, retailers, consumers.

3. Specialization in electronic e-tailing

With the bursting of the dot-com bubble. Only a small portion of e-tailing enterprises survived. These enterprises have carried out strategic restructuring based on their respective strengths, and fully implemented the specialized business strategy, which has achieved a better development momentum. According to the survey, in 2002, the retail sales of electronic network in the United States will reach 39 billion U.S. dollars, and there is a sign that the satisfaction index of online shopping is higher than that of traditional retailing, mainly because: online shopping is becoming more and more easy and convenient. In the increasing number of Internet users, the number of sales increased dramatically at the same time, the price of online shopping is also gradually reduced, online shopping is more and more accepted by U.S. consumers.