I want to get into the restaurant industry and in the future I hope to run my own restaurant. Now I am looking for a job, what should I do?

The publicity of the restaurant is an important marketing tool for the restaurant, a good publicity campaign can bring more new customers to the restaurant, then the restaurant if you want to increase publicity, the owner needs to do what? For friends interested in this area, you can learn through the following article, feel useful friends can collect or forward it oh.

1, dishes have characteristics.

In the restaurant, the waiter will often hear the question, "What is your specialty dish?". Signature dishes for a restaurant is a very important existence. So how do you create a restaurant's signature dish?

Local specialty dishes, one side of the water and soil to raise people, each place's dining culture is different. Chongqing's hot pot, Hunan's crayfish, Wuhan's hot noodles, Beijing's roast duck, Chengdu's dan dan noodles ... These dishes are very local characteristics, full of regional flavor, these as a selling point, can also attract a large number of customers.

The chef's specialty, many restaurant menus are labeled "chef recommended" or "chef selected" to recommend dishes. This category is often more popular.

2, decorative features

People eat often eat not rice, but an atmosphere. Decoration is also a place to attract customers. First of all, be sure to determine the style, whether it is nostalgic, rustic, or modernized. The style of decoration is and dishes should be echoed, if not matched, the restaurant will look out of place. Nowadays, there are many themed restaurants that are widely acclaimed just because the decoration is highly distinctive. For example, Shanghai Old Station Restaurant has created two themes of old Shanghai nostalgia and celebrity trains through old home furnishings and train modifications. Characteristic decoration style can attract customers to independently send a circle of friends to attract more customers.

3, discounts, discounts, group purchases of these activities are commonly used marketing programs, although not long-term promotion of the restaurant, but can also bring temporary traffic to the restaurant. For example, the Mid-Autumn Festival, Valentine's Day, this type of holiday, is the customer dining out the most concentrated days, good activities can bring you unexpected traffic.

4. service to the best

Restaurant if you want to increase publicity, it must be the best service to the best service to the best restaurant can be operated for a long time is a particularly important factor, the restaurant only to service to the best, in the increase of publicity, in order to allow new customers to come in to experience the heart of the catering business.

Marketing done well, can indeed greatly improve the store's profits, which is the reason why many store owners like to do marketing. But store owners also need to understand that doing marketing is costly, and very costly, if the marketing can not achieve the desired results, then there is no point.

So the way and means of marketing is very important

Pancake store to drive a limousine delivery + sun microblogging - an annual income of 4 million

In Beijing Jianwai SOHO West, Building 10, there is a pancake, tofu brain, and other traditional snacks sold mainly in the yellow taijie, located in the nearby business circle The white-collar workers, outside this store of only 20 square meters, often buy pancakes in a long line, just like the Spring Festival to buy train tickets, pancakes and fruit can be sold from the morning to the early hours of the night, a year to achieve 5 million yuan of water, by venture capitalists valued at 40 million yuan!

Many of the guests who come here in admiration, are from friends, microblogging, media know this pancake store, so with a curious mind to come here often taste in the end what is a flavor. Here we analyze the secret behind its success from the perspective of microblog marketing.

1, active interaction, dig interesting

Founder He Chang pays special attention to social network marketing, especially microblogging, after five years of accumulation, @ Huang Taiji traditional food microblogging fans have more than 140,000, the official microblogging account will be frequently interacted with consumers, these comments are from the hands of He Chang himself, and will be interesting content into the blog post, in order to establish a relationship with the consumers. The official microblogging account will frequently interact with consumers.

2. Spread the brand with hot events

The topic of luxury car delivery, beautiful boss lady, etc. is introduced, and with the help of this easy to form the topic of onlookers' discussion, spontaneous spreading will be formed, so that the brand will spread out on the network.

3, frequent interaction with consumers on festivals

Children's Day clerk dressed as Spider-Man, dressed as Superman to deliver food. "Dragon Boat Festival do not gnaw not happy" pig's feet ads and so on, these have become microblogging players to share the novelty of the "material", so that eating pancakes and nuts, gnawing pig's feet has become a fashion.