Traditional Culture Encyclopedia - Traditional culture - Public opinion control needs to fully rely on traditional media, right?
Public opinion control needs to fully rely on traditional media, right?
Wrong. Public opinion control refers to a management method of guiding, guiding and controlling public opinion in a planned, organized and targeted manner. Although traditional media play an important role in public opinion monitoring, their reports are often limited, and they cannot cover all public groups and events. Relying on traditional media for public opinion monitoring is not comprehensive. Traditional media is relative to the emerging network media in recent years. The traditional mass communication mode, that is, the media that regularly releases information to the public or provides an education and entertainment platform through some mechanical device, mainly includes newspapers, outdoor, communication, radio, television and internet in the traditional sense.
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