How did the concept of modern enterprise marketing evolve?

Traditional marketing is divided into three stages:

The first stage-production stage (the market is in short supply, enterprises pay attention to large-scale production and rely on large-scale standardized production to reduce prices for market competition);

The second stage: product-oriented stage (enterprises from production-oriented to product-oriented began to pay attention to the improvement of product quality, thinking that excellent product quality would be recognized by the market, so "marketing myopia" appeared);

The third stage: the promotion stage (business operators who hold the concept of promotion believe that only excellent products and low costs will not necessarily attract customers instinctively, but must promote customers' understanding and acceptance of products through publicity and promotion. The concept of sales promotion regards customers as passive and naive, and thinks that only by strengthening stimulation can customers be attracted. )

Modern marketing concept: generally speaking, it is market-oriented, and later it developed eco-marketing, relationship marketing, social marketing, integrated marketing and so on. The main idea of modern marketing concept is: 1. Focus on meeting customer needs. 2. Pay attention to the development of long-term interests of enterprises and the realization of strategic objectives. 3. Enterprises must achieve their goals through various marketing strategies and integrated marketing of various departments;