What is the core of marketing?

Some people have a one-sided understanding of this issue and equate marketing with promotion. However, promotion is not marketing, and promotion is only one of the contents of marketing. Peter drucker, a famous management scientist, once pointed out, "It is conceivable that some sales promotion work is always needed, but the purpose of marketing is to make sales promotion redundant. The purpose of marketing is to deeply understand and understand customers, so that products or services can fully meet their needs and form self-sales. Ideal marketing will produce a customer who is ready to buy. The remaining thing is how to make customers easily get products or services ... "Philip Kauchler, an American marketing authority, believes that" the most important content of marketing is not promotion, but promotion is only the apex of the marketing iceberg ... If marketers do a good job in understanding the various needs of consumers, developing suitable products, pricing, distribution and promotion, these products will be easily sold. "

As the famous scholar said, marketing is not promotion. Marketing began long before the products were manufactured. The marketing department of an enterprise must first determine where there is a market, how big the market is, what market segments are there, and what consumers' preferences and buying habits are:

The marketing department must feed back the market demand to the R&D department, so that the R&D department can design the best possible products to meet the needs of the target market. The marketing department must also design pricing, distribution and promotion schemes for products to go to market, so that consumers can understand the products of enterprises and find them easily. After the products are sold, we should also consider providing necessary services to satisfy consumers. Therefore, marketing is not a certain aspect of business activities, it begins before product production, continues until product sales, and runs through the whole process of business activities.

Many definitions about marketing will help us to understand marketing. The American Marketing Association defines marketing as: "Marketing is an enterprise activity that guides goods and services from producers to consumers or users."

The British Marketing Research Institute believes that "if enterprises want to survive, develop and make profits, they must consciously arrange production according to the needs of users and consumers."

Japanese business people believe that "on the basis of satisfying consumers' interests, the whole enterprise activity of studying how to adapt to market demand and provide goods and services is marketing."