How do enterprises use short video marketing?

Enterprises can use the following methods for short video marketing:

1, according to the brand tonality, corporate cultural value and other aspects of content positioning, to ensure that the content you do belongs to your enterprise, which can bring value output and publicity to the enterprise. "There is a sequence of knowledge and expertise", please position the content in the field that your company is good at.

2. User positioning; Who is the user group who needs to know your brand? Who is your content for? Who will you pay attention to and who will you be attracted to? For example, simple crowd portraits (age, gender, income, region), these seemingly cumbersome steps, will enable enterprises to attract more accurate user groups.

3. Video annotation; Create a tag for each video, whether it is a character tag, an action tag, a scene tag, etc. Make your video more recognizable.

4. Differentiation; Maybe many colleagues are already doing it, but it doesn't mean you don't have a chance to do it. The key lies in the originality of the content. What you do can make people shine, appear in a different way, and exceed the expectations of users. Then your video is differentiated and will make users like you.

5. Online operation; Do a good job in the interaction of user operations and the optimization of daily re-recording, and make some videos that satisfy users through user comments, so that users can stick to you more.

In addition, if the company thinks that the new team will spend a certain amount of money, it wants to go into battle lightly. You can choose some professional short video agencies to operate the whole case, and also ensure the subsequent KPI effect. More professional people do more professional things.